Go To Market

A collection of insights related to sales and marketing, valuable for entrepreneurs striving to achieve “hockey-stick” growth.

Product Market Fit

The way I think about product/market fit has changed a lot over the years. I view it differently than I used to. I used to think of product/market fit…

Google AdWords
Keeping up with Google AdWords

On May 24, 2016, Google announced the most significant changes to AdWords since, well, the invention of AdWords. It’s the second momentous change Goog…