Thirty years in tech PR taught me a few essential truths. The first is that you CEOs are desperate to get glamorous, expansive coverage in the busines…
Go To Market
A collection of insights related to sales and marketing, valuable for entrepreneurs striving to achieve “hockey-stick” growth.
How Do You Compete With 4 Million Apps? Think Retention
The internet now has over three billion global users and counting, with the number increasing steadily by 10 percent year-over-year. Easier online acc…
SaaS Business Model Note: It’s Not SMB, It’s a “Team Sale”
Selling your product at a low price point doesn’t necessarily mean you have to target the SMB (small-and-medium-sized business) market. Instead, you c…
Product Market Fit
The way I think about product/market fit has changed a lot over the years. I view it differently than I used to. I used to think of product/market fit…
The Must Do’s to Revive Your Marketing Heartbeat
In the world of healthcare, “CMO” has a totally different meaning than Chief Marketing Officer. Sometimes when sharing my background, professionals in…
Election Day brings changes to sales taxes too
While the focus in the latest general election has been the presidential race, there were plenty of local ballot issues that will affect small busines…
3 Things to Consider with Google Text Ad Changes
Attention all ad-supported Web companies: Google’s expanded text ads (ETAs) are officially live! The new, longer mobile-first ad format is rolling out…
3 Ways to Modernize Your Document Processes & Improve ROI
While business objectives vary greatly among industries and companies, there’s one priority that tops everyone’s list: Improving return on investment …
Value as a Service: The Final “As-a-Service” Frontier
Editor’s note: Rob Bernshteyn, the CEO of cloud-based spend-management company Coupa*, has authored a book on this topic—“Value As a Service: Embracin…
Keeping up with Google AdWords
On May 24, 2016, Google announced the most significant changes to AdWords since, well, the invention of AdWords. It’s the second momentous change Goog…