In the world of healthcare, “CMO” has a totally different meaning than Chief Marketing Officer. Sometimes when sharing my background, professionals in…
Sales and Marketing
A collection of insights related to sales and marketing, valuable for entrepreneurs striving to achieve “hockey-stick” growth.
Election Day brings changes to sales taxes too
While the focus in the latest general election has been the presidential race, there were plenty of local ballot issues that will affect small busines…
3 Things to Consider with Google Text Ad Changes
Attention all ad-supported Web companies: Google’s expanded text ads (ETAs) are officially live! The new, longer mobile-first ad format is rolling out…
3 Ways to Modernize Your Document Processes & Improve ROI
While business objectives vary greatly among industries and companies, there’s one priority that tops everyone’s list: Improving return on investment …
Value as a Service: The Final “As-a-Service” Frontier
Editor’s note: Rob Bernshteyn, the CEO of cloud-based spend-management company Coupa*, has authored a book on this topic—“Value As a Service: Embracin…
Keeping up with Google AdWords
On May 24, 2016, Google announced the most significant changes to AdWords since, well, the invention of AdWords. It’s the second momentous change Goog…
How Our Sports Site is Successfully Reaching Millennials
It’s crowded out there these days for digital media brands. It seems like every other day a new digital platform launches – whether focused on food, p…
Do You Really Know Why Your Customers are Churning?
In previous posts I’ve written about the critical value of “customer success” for technology companies—tracking, retaining and upselling existing cust…
Ragy Thomas on Making Customers Happy, Focusing on Culture and Taking a Contrarian Sales Stance
So you’re a software-as-a-service (SaaS) CEO who’s already developed a disruptive product with growing sales. This means you’re ready for the next sta…
May the Marketing Force be With You, Says Battery to Vidyard
Yes—that is really Battery Ventures General Partner Michael Brown wearing a Jedi robe. Brown donned the Star Wars-themed garb to play a role in a vide…