Go To Market

A collection of insights related to sales and marketing, valuable for entrepreneurs striving to achieve “hockey-stick” growth.

The River of Money

Thirty years in tech PR taught me a few essential truths. The first is that you CEOs are desperate to get glamorous, expansive coverage in the busines…

Baron
Product Market Fit

The way I think about product/market fit has changed a lot over the years. I view it differently than I used to. I used to think of product/market fit…

Google AdWords
Keeping up with Google AdWords

On May 24, 2016, Google announced the most significant changes to AdWords since, well, the invention of AdWords. It’s the second momentous change Goog…