Welcome to the Battery Ventures Growth Marketing Podcast. Today’s podcast, which is drawn from Battery’s recent Growth Marketing Summit, features a TE…
Go To Market
A collection of insights related to sales and marketing, valuable for entrepreneurs striving to achieve “hockey-stick” growth.
What Works In Demand Gen Now?
Welcome back to the Battery Ventures Growth Marketing Podcast. Today’s podcast features a panel discussion between Chitra Nayak, startup advisor and f…
Managing Your Marketing Organization Through “Hockey-Stick” Growth
Welcome to the Battery Ventures Growth Marketing podcast. Today’s podcast is drawn from Battery’s recent Growth Marketing Summit—a half-day event that…
The River of Money
Thirty years in tech PR taught me a few essential truths. The first is that you CEOs are desperate to get glamorous, expansive coverage in the busines…
How Do You Compete With 4 Million Apps? Think Retention
The internet now has over three billion global users and counting, with the number increasing steadily by 10 percent year-over-year. Easier online acc…
SaaS Business Model Note: It’s Not SMB, It’s a “Team Sale”
Selling your product at a low price point doesn’t necessarily mean you have to target the SMB (small-and-medium-sized business) market. Instead, you c…
Product Market Fit
The way I think about product/market fit has changed a lot over the years. I view it differently than I used to. I used to think of product/market fit…
The Must Do’s to Revive Your Marketing Heartbeat
In the world of healthcare, “CMO” has a totally different meaning than Chief Marketing Officer. Sometimes when sharing my background, professionals in…
Election Day brings changes to sales taxes too
While the focus in the latest general election has been the presidential race, there were plenty of local ballot issues that will affect small busines…
3 Things to Consider with Google Text Ad Changes
Attention all ad-supported Web companies: Google’s expanded text ads (ETAs) are officially live! The new, longer mobile-first ad format is rolling out…