Portfolio Services

We have focused expertise in areas including recruiting and human resources; digital marketing and communications; business development; scaling IT infrastructure; and CEO coaching. Our experts are here to support you and your business with a variety of tools
and value-added services.

Marketing + Communications

Battery assists its portfolio companies with a range of marketing and communications issues, both strategic and tactical. The group is a resource for early-stage companies just starting to tell their stories and launch their products, as well as more-mature firms that may want to re-position their brands in advance of a liquidity event or restructuring, or receive counsel during a crisis.

Specifically, Battery’s marketing team helps companies evaluate outside PR firms and marketing consultants; serves as a liaison with tech- and financial-industry conference organizers; assists with funding announcements and other news; and offers counsel on content marketing, digital marketing and PR/communications. Another big focus for the group is facilitating networking and best-practices sharing at the dozens of high-profile events Battery organizes each year for portfolio-company executives.

Team Leadership

Rebecca Buckman
VP, Marketing Communications

Becky leads Battery’s marketing program, overseeing firm branding, communications, content and events. She also works closely with Battery’s portfolio companies to provide both strategic and tactical PR counsel. Becky joined the firm in 2013 after running her own strategic-communications practice providing branding, positioning and media-related services to Silicon Valley investment firms and high-tech startups. Prior to that Becky worked for many years as a business journalist, including ten years at the Wall Street Journal in its New York, San Francisco and Hong Kong bureaus. Becky graduated Phi Beta Kappa, summa cum laude  from Georgetown University’s School of Foreign Service.  For Becky’s full bio, please click here.

Recent thought leadership from Becky

“Battery’s marketing team has been almost an extension of our own team at Gainsight for the last five years. Becky and her team have supported us in both strategy definition as well as tactical marketing and PR. The team is also incredibly well-networked and has made invaluable introductions to agencies, consultants and journalists. We wouldn’t be where we are without them.”

–Anthony Kennada, CMO of Gainsight

“Battery’s marketing team puts together an amazing events calendar. The recent Leadership Summit had inspiring stories all around, and was a great opportunity to spend quality time with other founders/CEOs. It was really valuable.”

– Derek Roos, CEO of Mendix