Marketing + Communications
Battery assists its portfolio companies with a range of marketing and communications issues, both strategic and tactical. The group is a resource for early-stage companies just starting to tell their stories and launch their products, as well as more-mature firms that may want to re-position their brands in advance of a liquidity event or restructuring, or receive counsel during a crisis.
Specifically, Battery’s marketing team helps companies evaluate outside PR firms and marketing consultants; serves as a liaison with tech- and financial-industry conference organizers; assists with funding announcements and other news; and offers counsel on content marketing, digital marketing and PR/communications. Another big focus for the group is facilitating networking and best-practices sharing at the dozens of high-profile events Battery organizes each year for portfolio-company executives.
VP, Marketing Communications
Becky leads Battery’s marketing program, overseeing firm branding, communications, content and events. She also works closely with Battery’s portfolio companies to provide both strategic and tactical PR counsel. Becky joined the firm in 2013 after running her own strategic-communications practice providing branding, positioning and media-related services to Silicon Valley investment firms and high-tech startups. Prior to that Becky worked for many years as a business journalist, including ten years at the Wall Street Journal in its New York, San Francisco and Hong Kong bureaus. Becky graduated Phi Beta Kappa, summa cum laude from Georgetown University’s School of Foreign Service. For Becky’s full bio, please click here.
Recent thought leadership from Becky
- Storytelling for B2B Startups: Avoiding ‘Buzzword Bingo’
- “Social Media and Democracy, and ‘Journalistic Equivalence’—Lessons for Marketers and Citizens”
- “Disruption and Diversity at Fortune Brainstorm TECH”
- “Are VC Services Really Over-Hyped? The Story of One Firm’s Middle Path” (originally published in VentureBeat)