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Marketing + Communications

Battery assists portfolio companies with a range of marketing and communications issues, both strategic and tactical. The group is a resource for early-stage companies just starting to tell their stories and launch products, as well as mature firms that want to re-position their brands in advance of a liquidity event or restructuring, or receive counsel during a crisis.

CORE SERVICES

  • Provides strategic counsel around funding and other major news announcements;
  • Serves as a resource around broader content marketing, branding and communications issues;
  • Serves as a liaison with technology and financial-industry conference organizers, and prominent journalists;
  • Provides trusted referrals to outside marketing experts, including PR firms, speechwriters, messaging consultants and writers;
  • Facilitates networking and best-practices sharing at dozens of high-profile events, online and in person, per year for portfolio executives;
  • Offers specialized counsel around preparing for a public offering.
The Battery Guide to B2B Tech Branding
Rebecca Buckman
VP, Marketing Communications
Becky leads Battery’s marketing program, overseeing firm branding, communications, content, social media, community and events. She works with portfolio companies to provide strategic and tactical messaging and communications counsel. Becky joined the firm in 2013 after running her own strategic-communications practice serving Silicon Valley investment firms and high-tech startups. But she has experience on both sides of the PR table, having worked in the U.S. and overseas as a national business journalist, including ten years at the Wall Street Journal and a stint at Forbes.
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Alicia Halatsis Michaud
Marketing Director
Alicia runs Battery’s events and community initiatives. Her program oversees a slate of more than a dozen events each year for the Battery community, ranging from smaller webinars and dinners to major, annual events franchises such as CloudNY (produced with partner FirstMark Capital); OpenCloud; and the Marketplace Conference (produced with European partner SpeedInvest). Alicia also manages community initiatives such as Battery’s portfolio-executive Slack channels and its CEO Circles program. She also helps the portfolio with various communications initiatives. Alicia started her career with global PR agency Burson-Marsteller.
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TESTIMONIALS

“Becky and the Battery marketing team have been a fantastic partner to Braze over the last few years. From the onset, they were very helpful in setting the tone for corporate communications strategy, making key media introductions, and providing support for activities at important industry events.”

Bill Magnuson, CEO and Co-founder at Braze (formerly Appboy)

“Battery’s marketing team has been almost an extension of our own team at Gainsight for the last five years. Becky and her team have supported us in both strategy definition as well as tactical marketing and PR. The team is also incredibly well-networked and has made invaluable introductions to agencies, consultants and journalists. We wouldn’t be where we are without them.”

Anthony Kennada, CMO of Gainsight
SERVICES