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More on Sales & Marketing
Sales & Marketing
Evan Witte, Scott Go...
How (and Why) to Build an Authentic Community Around Your…
Exciting changes are afoot in the enterprise-tech market. Power is shifting from the handful of…
Sales & Marketing
Scott Goering
How to Navigate Enterprise Organizations: A Primer for Startups
The power base within enterprise organizations—and with it, the way vendors sell into these enterprises--is…
Sales & Marketing
Scott Goering, Eric ...
How the Pandemic is Changing Tech Spend: 3 Big Takeaways
Ever since the pandemic hit the U.S. in full-force last March, the B2B tech community…
Sales & Marketing
Dharmesh Thakker
Why Customer Success Is More Critical Than Ever At Cloud-Native…
Most technology companies selling products on a subscription basis—instead of through perpetual software licenses, which…
Sales & Marketing
Rebecca Buckman
How to Get the Most Branding Bang Out of Your…
There’s definitely a lot of talk about SPACs these days. But the tried-and-true IPO is…
Sales & Marketing
Dharmesh Thakker, Ch...
The Next Big Thing In Indian Tech: B2B Startups Tapping…
When you think of high-tech in India, you might recall the country’s giant outsourcing firms…
Sales & Marketing
Dharmesh Thakker, Ch...
Aligning Sales Compensation With Bottoms-Up Sales Motions in a Covid-19…
As the Covid-19 pandemic started to take hold in the U.S. in March, we found…
Sales & Marketing
Powered by Battery
Where to Put Your Ad Dollars in the Age of…
The media and advertising landscape has become far more complicated for marketers over the last…
Sales & Marketing
Dharmesh Thakker, Da...
Embracing “Pricing-Market Fit” as a Cloud-Native Company — in a…
In early March, just as the COVID-19 pandemic was taking hold, we wrote about how…
Sales & Marketing
Rebecca Buckman
Why Employee Experience Matters, Especially Now—and How Companies of All…
Employee engagement and internal communications have never been more important. With most companies facing major…
Sales & Marketing
Scott Goering
What Does Enterprise Risk Mean During the COVID-19 Pandemic?
COVID-19 has upended our world. In our ongoing conversations with senior executives in our network,…
Sales & Marketing
Scott Goering
COVID-19 and Corporate-IT Spending: Updates from the Field
We are living through a global crisis of unprecedented scale. In the U.S., last week’s…