If there’s one thing I learned from my time as both a journalist at The Wall Street Journal and Forbes and, now, advising a global venture capital fir…
Go To Market
A collection of insights related to sales and marketing, valuable for entrepreneurs striving to achieve “hockey-stick” growth.
Social Media and Democracy, and “Journalistic Equivalence”—Lessons for Marketers and Citizens
The rise of the Internet and social media is great for a lot of things. But is it hurting our democracy? That’s the central question some Georgetown U…
Why Customer Success Is Critical for Every Business
Battery Ventures General Partner Roger Lee recently joined Allison Pickens, chief customer officer at Gainsight, on the eighth episode of the Customer…
Hunting vs. Farming, Expanding into New Territories and Compensating Sales Reps: Lessons from AppDynamics
Earlier this year, Cisco announced its somewhat unexpected acquisition of application-intelligence company AppDynamics* just before the company was se…
Lessons in Creating a Culture of Meritocracy to Build Sales Leadership
Earlier this year, Cisco announced its surprise acquisition of application intelligence company AppDynamics* just before the company was set to go pub…
Storytelling Through Data
Welcome back to the Battery Ventures Growth Marketing Podcast. Today’s podcast focuses on storytelling through data. Originally recorded at the Batter…
You can control ONE THING in a media interview
“Focusing exclusively on what is in our power magnifies and enhances our power,” says Ryan Holiday in The Obstacle is the Way. When you sit down with …
Lessons in Sales Hiring from AppDynamics: “Put the Knife in the Bayonet and Run Down the Hill”
Earlier this year, Cisco announced its surprise acquisition of application-monitoring company AppDynamics* just before the company was set to go publi…
The Complex World of the Product Manager
Earlier this month, Battery Ventures and the Tel Aviv Microsoft Accelerator, an acceleration program working with later-stage startups, co-hosted a wo…
Social Selling
Welcome back to the Battery Ventures Growth Marketing Podcast. Today’s podcast, which was recorded at the Battery Ventures’ Growth Marketing Summit, f…