Earlier this year, Cisco announced its surprise acquisition of application intelligence company AppDynamics* just before the company was set to go pub…
Go To Market
A collection of insights related to sales and marketing, valuable for entrepreneurs striving to achieve “hockey-stick” growth.
Storytelling Through Data
Welcome back to the Battery Ventures Growth Marketing Podcast. Today’s podcast focuses on storytelling through data. Originally recorded at the Batter…
You can control ONE THING in a media interview
“Focusing exclusively on what is in our power magnifies and enhances our power,” says Ryan Holiday in The Obstacle is the Way. When you sit down with …
Lessons in Sales Hiring from AppDynamics: “Put the Knife in the Bayonet and Run Down the Hill”
Earlier this year, Cisco announced its surprise acquisition of application-monitoring company AppDynamics* just before the company was set to go publi…
The Complex World of the Product Manager
Earlier this month, Battery Ventures and the Tel Aviv Microsoft Accelerator, an acceleration program working with later-stage startups, co-hosted a wo…
Social Selling
Welcome back to the Battery Ventures Growth Marketing Podcast. Today’s podcast, which was recorded at the Battery Ventures’ Growth Marketing Summit, f…
A Roadmap to Defining and Owning a New Industry Category
Welcome to the Battery Ventures Growth Marketing Podcast. Today’s podcast, which is drawn from Battery’s recent Growth Marketing Summit, features a TE…
What Works In Demand Gen Now?
Welcome back to the Battery Ventures Growth Marketing Podcast. Today’s podcast features a panel discussion between Chitra Nayak, startup advisor and f…
Managing Your Marketing Organization Through “Hockey-Stick” Growth
Welcome to the Battery Ventures Growth Marketing podcast. Today’s podcast is drawn from Battery’s recent Growth Marketing Summit—a half-day event that…
The River of Money
Thirty years in tech PR taught me a few essential truths. The first is that you CEOs are desperate to get glamorous, expansive coverage in the busines…