Earlier this year, Cisco announced its surprise acquisition of application-monitoring company AppDynamics* just before the company was set to go publi…
Sales and Marketing
A collection of insights related to sales and marketing, valuable for entrepreneurs striving to achieve “hockey-stick” growth.
The Complex World of the Product Manager
Earlier this month, Battery Ventures and the Tel Aviv Microsoft Accelerator, an acceleration program working with later-stage startups, co-hosted a wo…
Social Selling
Welcome back to the Battery Ventures Growth Marketing Podcast. Today’s podcast, which was recorded at the Battery Ventures’ Growth Marketing Summit, f…
A Roadmap to Defining and Owning a New Industry Category
Welcome to the Battery Ventures Growth Marketing Podcast. Today’s podcast, which is drawn from Battery’s recent Growth Marketing Summit, features a TE…
What Works In Demand Gen Now?
Welcome back to the Battery Ventures Growth Marketing Podcast. Today’s podcast features a panel discussion between Chitra Nayak, startup advisor and f…
Managing Your Marketing Organization Through “Hockey-Stick” Growth
Welcome to the Battery Ventures Growth Marketing podcast. Today’s podcast is drawn from Battery’s recent Growth Marketing Summit—a half-day event that…
The River of Money
Thirty years in tech PR taught me a few essential truths. The first is that you CEOs are desperate to get glamorous, expansive coverage in the busines…
How Do You Compete With 4 Million Apps? Think Retention
The internet now has over three billion global users and counting, with the number increasing steadily by 10 percent year-over-year. Easier online acc…
SaaS Business Model Note: It’s Not SMB, It’s a “Team Sale”
Selling your product at a low price point doesn’t necessarily mean you have to target the SMB (small-and-medium-sized business) market. Instead, you c…
Product Market Fit
The way I think about product/market fit has changed a lot over the years. I view it differently than I used to. I used to think of product/market fit…