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More on Sales & Marketing
Sales & Marketing
Rebecca Buckman
Why Employee Experience Matters, Especially Now—and How Companies of All…
Employee engagement and internal communications have never been more important. With most companies facing major…
Sales & Marketing
Scott Goering
What Does Enterprise Risk Mean During the COVID-19 Pandemic?
COVID-19 has upended our world. In our ongoing conversations with senior executives in our network,…
Sales & Marketing
Scott Goering
COVID-19 and Corporate-IT Spending: Updates from the Field
We are living through a global crisis of unprecedented scale. In the U.S., last week’s…
Sales & Marketing
Dharmesh Thakker
Navigating Market Uncertainty with Efficient, Cloud-Native, Go-to-Market Models
The sudden market movement in the wake of COVID-19 has been surprising to many businesses,…
Sales & Marketing
Scott Goering
How Do You Prove Product-Market Fit? A Pop Quiz
Just like your business can’t run without cash, your product won’t succeed unless it genuinely…
Sales & Marketing
Rebecca Buckman
B2B Startups, Here Are Five Reasons You’d Be Crazy to…
When tech companies--especially less-sexy ones selling to businesses, not consumers--first get started, there’s usually little…
Sales & Marketing
Powered by Battery
It’s All About the Content: Marketing Tactics for “Category Creation”…
The Powered by Battery podcast features guests from inside and outside the Battery ecosystem discussing…
Sales & Marketing
Rebecca Buckman
Startup CEOs, You’re Blogging All Wrong
These days, most startup companies understand the value of content marketing for driving revenue and…
Sales & Marketing
Dharmesh Thakker, It...
From Art to Science – How AI is Upending the…
Sales has traditionally been more “Mad Men” than “math men”—more art than science, with success…
Sales & Marketing
Dharmesh Thakker
So You’re A European, B2B Startup Hoping To ‘Hop The…
Click here to learn how the CEO of Collibra* and the CEO of Mendix* successfully…
Sales & Marketing
Rebecca Buckman
Storytelling for B2B Startups: Avoiding ‘Buzzword Bingo’
If there’s one thing I learned from my time as both a journalist at The Wall…
Sales & Marketing
Scott Goering
How Your Business-Focused Startup Can Snag a “Big-Fish” Client—Without Missing…
The story of early-stage start-ups selling to global titans can sometimes read like Hemingway’s Old…