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More on Sales & Marketing
Sales & Marketing
Scott Goering
How Open Source Ate Samsung, and Lessons for Smaller Companies
Powered by Battery recently sat down with Ibrahim Haddad, a vice president of R&D and…
Sales & Marketing
Scott Goering
The Lion and the Mouse: How Big and Small Companies…
Aesop’s fable “The Lion and the Mouse” teaches us that little friends ultimately may prove…
Sales & Marketing
Scott Goering
The Seeds of Success: Considering a Company’s Stage When Partnering…
Inside large, Fortune 500 companies, there are early adopters of technology and late adopters. Some…
Sales & Marketing
Scott Goering
Avoiding the Pitfalls of ‘Innovation Tourism’
Big companies can too easily become victims of what I call “innovation tourism”: They partner…
Sales & Marketing
Scott Goering
Avoiding “Innovation Tourism”: How to Successfully Partner With Venture Capitalists…
Most large companies know they need to stay on top of emerging technology trends, and…
Sales & Marketing
Neeraj Agrawal
A Mantra for SaaS Success: “Triple, Triple, Double, Double, Double”
What does success really look like when building a disruptive SaaS business? This is a…
Sales & Marketing
Roger Lee
The Software Entrepreneur’s Playbook: You’ve Heard of LAMP? Here’s the…
You’ve perhaps heard of the LAMP stack, the standard web-service building blocks of Linux, Apache,…
Sales & Marketing
Roger Lee
The Unlikely Birth of Customer Success—in St. Louis
A few years ago, I started noticing a strange business problem plaguing some of the…
Sales & Marketing
Neeraj Agrawal
From Mad Men to Math Men: Battery’s Marketing-Tech Thesis
The following is a re-print of an interview recently conducted between Scott Brinker, founder of…
Sales & Marketing
Roger Lee
Churn And Burn: Why Customer Success Needs To Be A…
Last month I was sitting in a board meeting for one of my portfolio companies,…