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More on Sales & Marketing
Sales & Marketing
Roger Lee
The Unlikely Birth of Customer Success—in St. Louis
A few years ago, I started noticing a strange business problem plaguing some of the…
Sales & Marketing
Neeraj Agrawal, Matt...
The Rise of Technology-Enabled Sales
Software is changing the old-fashioned sales process at warp speed – and nowhere is this…
Sales & Marketing
Jonathan Sills
UnicornTech: The Marketing Technologies Supporting $1 Billion+ Valuation Companies
Privately-held companies with valuations of over a billion dollars, often referred to in the tech…
Sales & Marketing
Jonathan Sills
Super Bowl Ads: Worth it for Web Companies? Ask Google
If you’re interested in something, you generally Google it--whether it’s a product, a recipe or…
Sales & Marketing
Neeraj Agrawal
More on MarTech: Why Do VCs Love #MarTech? It’s Simple…
Last week, Scott Brinker (@chiefmartech), editor of the Chief Marketing Technologist blog, published this Q&A…
Sales & Marketing
Neeraj Agrawal
From Mad Men to Math Men: Battery’s Marketing-Tech Thesis
The following is a re-print of an interview recently conducted between Scott Brinker, founder of…
Sales & Marketing
Ragy Thomas
A New Age of Social, A New Age of Business
We have all seen what happens when people around the world find that they have…
Sales & Marketing
Nick Mehta
So You Lost the Sale–Here’s How to Re-Think Churn Analysis
Ben Horowitz has a great blog post about analyzing sales losses. His big conclusion is that…
Sales & Marketing
Rebecca Buckman
PR Lessons: The Power of a Good Story, and Professional…
Many startup companies struggle with PR—how much time to devote to it, how much money…
Sales & Marketing
Rebecca Buckman
Stop the Presses: How One Tech Start-Up Answered the Call…
How does a growing tech start-up play the current, red-hot “content-marketing” trend? If you’re StellaService,…
Sales & Marketing
Rebecca Buckman
A View from the Boardroom: Reducing Churn and Focusing on…
Last week, Battery Ventures General Partner Roger Lee joined Ajay Agrawal of Bain Capital and…
Sales & Marketing
Jonathan Sills
The May-December Media Strategy: A Winning Mashup for Locally Focused…
In Silicon Valley, it’s sometimes easy to focus solely on social and other types of…