More on Business Functions
Business Functions
Different Shades of PLG: Free-Trial or Freemium?
In evaluating what type of go-to-market approach to use in introducing a new SaaS product…
Business Functions
The Startup as Insurgent — Reflections of a Former Founder
From startup founder to fellow startup founders, uncover how startups can challenge industry norms and drive innovation forward.
Business Functions
Six Elements of Pipeline: Radically Rethinking the Role of Marketing…
Too many GTM efforts in B2B companies are focused on leads and pipeline creation, causing…
Business Functions
Equipping Marketers for The New Era of Measurement
New online-privacy regulations and reduced use of online “cookies,” which track people’s movements on websites,…
Business Functions
Introducing the Revenue-Quality Podium: How Quality of Revenue Drives Value…
Discover why industrial tech and life-science tools companies with higher recurring revenue achieve premium valuations. Learn strategies to improve your…
Business Functions
What to Do (and Not to Do) in Startup Executive…
Recruiting a senior executive is always a high-stakes decision, no matter the market cycle. But…
Business Functions
Ali Ghodsi on Databricks’ Growth Journey, Lessons in Leadership and…
This post originally appeared on our Condensing the Cloud Substack, read it in full here.
Business Functions
Procurement Sciences Makes Government RFPs a “Really Fast Process”
Procurement Sciences' AI-powered suite of tools automates the entire government-contracting lifecycle, enabling businesses to discover relevant opportunities, generate tailored proposal…
Business Functions
The Right Criteria for the Right Investor
For an established company, the process of raising capital is usually a straightforward exercise in…
Business Functions
Let’s Talk About Repricing Stock Options
This post originally appeared on our Condensing the Cloud Substack, read it in full here.
Business Functions
It’s Hard to Get a Software Company to $10 Million…
Imagine this: You’re the founder and owner of a small, B2B software company. You saw…
Business Functions
12 Great Pieces of Company-Building Advice We Heard in 2023
Times have gotten more challenging for many technology companies of all sizes. The easy-money era…