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Author : Scott Goering
Sales & Marketing
Scott Goering, Evan ...
Introducing Craft by Battery, a community for digital builders in…
We’ve entered a new age of customer experience in technology. Accustomed to the ease of…
Sales & Marketing
Evan Witte, Scott Go...
How (and Why) to Build an Authentic Community Around Your…
Exciting changes are afoot in the enterprise-tech market. Power is shifting from the handful of…
Sales & Marketing
Scott Goering
How to Navigate Enterprise Organizations: A Primer for Startups
The power base within enterprise organizations—and with it, the way vendors sell into these enterprises--is…
Infrastructure Software
Scott Goering, Eric ...
How the Pandemic is Changing Tech Spend: 3 Big Takeaways
Ever since the pandemic hit the U.S. in full-force last March, the B2B tech community…
Infrastructure Software
Scott Goering
What Does Enterprise Risk Mean During the COVID-19 Pandemic?
COVID-19 has upended our world. In our ongoing conversations with senior executives in our network,…
Infrastructure Software
Scott Goering
COVID-19 and Corporate-IT Spending: Updates from the Field
We are living through a global crisis of unprecedented scale. In the U.S., last week’s…
Sales & Marketing
Scott Goering
How Do You Prove Product-Market Fit? A Pop Quiz
Just like your business can’t run without cash, your product won’t succeed unless it genuinely…
Application Software
Scott Goering
What’s In, What’s Out, and What Never Left? Fortune 1000…
To kick off the new year, Battery and its partner Silicon Valley Bank hosted roughly…
Application Software
Scott Goering
Innovation in the Oil Patch: Thoughts on Digital Transformation from…
On a recent visit to Battery Ventures’ Boston office, BP’s Bob Flint sat down with…
Sales & Marketing
Scott Goering
How Your Business-Focused Startup Can Snag a “Big-Fish” Client—Without Missing…
The story of early-stage start-ups selling to global titans can sometimes read like Hemingway’s Old…
Infrastructure Software
Scott Goering
Way More Than Cybersecurity: An Up-Close Look at the Startup…
Eight years ago, a book called “Start-up Nation” opened the world’s eyes to the breathtaking…
Infrastructure Software
Scott Goering
How Open Source Ate Samsung, and Lessons for Smaller Companies
Powered by Battery recently sat down with Ibrahim Haddad, a vice president of R&D and…