Earlier in May, tech-industry CEOs and top sales executives gathered at the Clift Hotel in San Francisco to hear insights from industry sales leaders and share best practices at the first-ever Battery Ventures Sales Summit. The event drew nearly 100 attendees and offered hands-on advice for fine-tuning sales processes, smartly growing sales teams, improving sales messaging and better connecting with customer pain points, among other topics.
Managing your company’s public perception in the U.S. is complex. But for U.S.-based technology companies looking to expand internationally, the United Kingdom presents a host of new marketing and branding challenges. Citizens in the U.K., for example, are three times more likely to view American technology companies as exploitative than trustworthy, a recent survey conducted by global communications firm Brunswick Group found.
My colleague was at a tech-industry trade show earlier this year helping a prospective customer evaluate our technology.
Privately-held companies with valuations of over a billion dollars, often referred to in the tech world as unicorns, are attracting a lot of attention these days. Engineers want to work for them, venture capitalists want to back them (the earlier the better), and a whole host of marketing-technology companies want to sell their services to them.