Expanding Your Business to the U.K.? How to Manage Corporate Brand and Perception Across the Pond

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Managing your company’s public perception in the U.S. is complex. But for U.S.-based technology companies looking to expand internationally, the United Kingdom presents a host of new marketing and branding challenges. Citizens in the U.K., for example, are three times more likely to view American technology companies as exploitative than trustworthy, a recent survey conducted by global communications firm Brunswick Group found.

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“We Hit an Amazing Buzzsaw . . .” Phil Fernandez of Marketo on Building a Marketing-Software Pioneer

Building a billion-dollar SaaS company is an arduous journey, and entails a tough climb to the top of your respective market. Battery General Partner Neeraj Agrawal is analyzing the ins-and-outs—and ups and downs—of this exhilarating process for entrepreneurs in a series of “SaaS Adventure” blog posts and, now, video interviews with successful SaaS CEOs. Read More

I Am Not a Booth Babe. Ask Me a Question about Replicating VMs in the Hypervisor.

 

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My colleague was at a tech-industry trade show earlier this year helping a prospective customer evaluate our technology.

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UnicornTech: The Marketing Technologies Supporting $1 Billion+ Valuation Companies

Privately-held companies with valuations of over a billion dollars, often referred to in the tech world as unicorns, are attracting a lot of attention these days. Engineers want to work for them, venture capitalists want to back them (the earlier the better), and a whole host of marketing-technology companies want to sell their services to them.

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VCs Parse Biggest Cybersecurity Threats

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Venture capitalists are well-versed in “as-a-service” investments these days—the software-as-a-service, platform-as-service, and infrastructure-as-a-service companies made possible by the cloud.

But what about “malware-as-a-service”?

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Micro-Services and a Meal in Boston

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One prominent theme at the recent O’Reilly Software Architecture Conference in Boston was small.

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Why an Open Salary Policy Always Beats Secrecy

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For four years, journalists and entrepreneurs have asked me why we created an open salary policy at my company. Here’s the answer: it prevents evil. Open salary policies mandate truthfulness and ethical behavior in organizations that would otherwise abuse the secrecy. “Transparency” is just a hollow buzzword unless executives are candid about compensation.

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Warbling Like It’s 1989: Gainsight Video Highlights Gaping “Blank Space” in the Software Stack

Wondering what’s missing from your customer-lifecycle management software stack? Well, software company Gainsight—via Taylor Swift—has a new idea: It’s customer-success software! Read More

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