Go to GOTO in London to Shore Up Your Agile, Lean and Rugged Development Skills


Competitive pressures have pushed speed of software development to become one of the highest priorities for businesses today.

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Be Intentional About Culture—and Pick Your VCs Wisely: Lessons from Marketo’s Phil Fernandez

In the final installments of our Phil Fernandez SaaS Adventure video series, the Marketo CEO talks with Battery’s Neeraj Agrawal about building a healthy company culture; encouraging diversity; picking a great VC; and, finally, the thrill of going public. Read More

Are VC Services Really Over-Hyped? The Story of One Firm’s Middle Path

This post originally ran on VentureBeat.

VC Superman

Photo Credit: Shutterstock

On VentureBeat earlier this month, a European venture capitalist took some U.S. VCs to task for hyping “portfolio-support platforms” and other value-added services, presumably to the exclusion of old-fashioned company building. He derided investors who push a “bouquet of generic operational support resources” and warned entrepreneurs to be skeptical of these offerings—implying that young companies don’t need such services to bloom.

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The Unlikely Birth of Customer Success—in St. Louis

Gainsight Pulse Conf 1A few years ago, I started noticing a strange business problem plaguing some of the companies I worked with: They knew more about prospective customers they hadn’t yet signed, but were courting, than their existing base of users.

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The Rise of Technology-Enabled Sales

Software is changing the old-fashioned sales process at warp speed – and nowhere is this more noticeable than in our field, enterprise software and SaaS.

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WebPT’s Jannenga Shares Insights at Women in Technology Confab


It’s a big step for a small company to take on institutional financing from a global venture-capital firm—one with big expectations for growth, advanced business processes and, of course, returns.

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Scaling, Expanding Overseas and Figuring Out Freemium: Marketo CEO Fernandez on the SaaS Adventure

How, as a SaaS company, do you validate product-market fit? Scale a sales team? And successfully expand your business overseas? Marketo CEO Phil Fernandez continues his discussion on these topics and others in his “SaaS Adventure” video interview with Battery’s Neeraj Agrawal. You can view the first three segments of the discussion here.

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You’ve Heard of the Netflix Chaos Monkey? We Propose, for Cyber-Security, an “Infected Monkey”

A couple of years ago Netflix introduced a concept called the “Simian Army”. The idea was to implement a bunch of open-source, automated processes that tested the Netflix cloud’s resilience to various failure scenarios.

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Closing the Deal: Mark Leslie, John Kaplan Anchor First-Ever Battery Sales Summit

"2015.05.06 Battery Ventures Sales Summit"

Earlier in May, tech-industry CEOs and top sales executives gathered at the Clift Hotel in San Francisco to hear insights from industry sales leaders and share best practices at the first-ever Battery Ventures Sales Summit. The event drew nearly 100 attendees and offered hands-on advice for fine-tuning sales processes, smartly growing sales teams, improving sales messaging and better connecting with customer pain points, among other topics.

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