Powered by Battery: Your Reading Guide


Welcome to Powered by Battery, a new source of ideas, insights and introductions for entrepreneurs seeking to smartly grow their businesses.

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Playing sports

How Our Sports Site is Successfully Reaching Millennials

It’s crowded out there these days for digital media brands. It seems like every other day a new digital platform launches – whether focused on food, pop culture, sports, politics or some variation of the two. And all of these brands are clamoring for the attention of the same coveted millennial audience.

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Enterprise Tech in NYC: Insights on Sales, Culture and Exits

CEO Summit

What do you get when you gather together nearly 90 of the best enterprise-tech minds in New York—and open the bar at 4 pm?

Technology entrepreneurs found out in early May, when Battery partnered with New York City tech community and venture fund Work-Bench for a high-level CEO summit at Work-Bench’s Fifth Avenue offices. The half-day summit offered strategic and tactical insights about “top down” and “bottoms-up” sales models; building company culture; and preparing for an IPO or M&A event.

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The 20 Minute VC Podcast: Four Criteria for Evaluating Investments

Neeraj Agrawal, a general partner at Battery Ventures, recently sat down with The Twenty Minute VC, a podcast that aims to take listeners inside the world of venture capital. Agrawal talks about how he got his start in the industry and how he evaluates potential investments.

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Gender symbols

North Carolina Law May Impact Smaller Businesses, Too—A Conversation with Pendo CEO Todd Olson

Last month, Todd Olson, CEO of Raleigh, NC-based software company Pendo*, wrote a post on his company’s blog criticizing North Carolina’s highly publicized HB2. The legislation–now the subject of dueling federal lawsuits–does away with some protections for lesbian, gay, bisexual and transgender people. Powered by Battery recently caught up with Todd to talk about why he wrote the post and feels so strongly about the issue.

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Do You Really Know Why Your Customers are Churning?

Customer success

In previous posts I’ve written about the critical value of “customer success” for technology companies—tracking, retaining and upselling existing customers. Plenty of vendors are now offering sophisticated technologies in this area, allowing companies to get up-to-the-minute data and advanced analytics detailing which customers are happy and engaged with their products, and which are not. Those that are not, of course, are in danger of defecting to competitors.

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Lock and key

Part 2: Who Doesn’t Like Lock-In?


Recently I wrote about the often-thorny problem of enterprise-IT lock-in, or using only one vendor’s product for key functions. I discussed how some new technology trends—such as the DevOps movement and the rise of open source—have mitigated, to some degree, the ill effects of lock-in. Read More


Who Doesn’t Like Lock-In?

That was my opening line at an OpenStack technology summit presentation I delivered last year. Many people raised their hands after I asked the question. I followed up by asking, “How many of you are also married?” The remaining people looked uncomfortable, so of course I made a joke about the Ashley Madison website, which facilitates extra-marital affairs. (It was funny at the time, when the site had just been hacked and cheaters were being publicly exposed.)

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Avoiding “Innovation Tourism”: How to Successfully Partner With Venture Capitalists and Tap the Innovation Economy


Most large companies know they need to stay on top of emerging technology trends, and closely track the startups successfully commercializing them. One way to narrow the universe of potential startup partners is to interact with a venture-capital firm that backs promising young companies.

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Continuously Reinvent Yourself, Be Thoughtful about Board Culture: Advice from Carlos Dominguez, Sprinklr

Prior to joining Sprinklr* full time in February 2015, Carlos Dominguez sat on the social-media-management company’s board for 4 years, as well as on the boards of a handful of other companies during his more than 20-year career at Cisco. Through those experiences, he’s gained insight into the subtle nuances that create a positive board dynamic.

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Updated SaaS Success

Battery SaaS Success Database–Q1 2016 Update

Given all the tumult in public markets recently, we were curious to update our SaaS Success Database, our proprietary Battery list of private, public and acquired SaaS-company standouts.

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