It’s crowded out there these days for digital media brands. It seems like every other day a new digital platform launches – whether focused on food, pop culture, sports, politics or some variation of the two. And all of these brands are clamoring for the attention of the same coveted millennial audience.
What do you get when you gather together nearly 90 of the best enterprise-tech minds in New York—and open the bar at 4 pm?
Technology entrepreneurs found out in early May, when Battery partnered with New York City tech community and venture fund Work-Bench for a high-level CEO summit at Work-Bench’s Fifth Avenue offices. The half-day summit offered strategic and tactical insights about “top down” and “bottoms-up” sales models; building company culture; and preparing for an IPO or M&A event.
Last month, Todd Olson, CEO of Raleigh, NC-based software company Pendo*, wrote a post on his company’s blog criticizing North Carolina’s highly publicized HB2. The legislation–now the subject of dueling federal lawsuits–does away with some protections for lesbian, gay, bisexual and transgender people. Powered by Battery recently caught up with Todd to talk about why he wrote the post and feels so strongly about the issue.
In previous posts I’ve written about the critical value of “customer success” for technology companies—tracking, retaining and upselling existing customers. Plenty of vendors are now offering sophisticated technologies in this area, allowing companies to get up-to-the-minute data and advanced analytics detailing which customers are happy and engaged with their products, and which are not. Those that are not, of course, are in danger of defecting to competitors.
That was my opening line at an OpenStack technology summit presentation I delivered last year. Many people raised their hands after I asked the question. I followed up by asking, “How many of you are also married?” The remaining people looked uncomfortable, so of course I made a joke about the Ashley Madison website, which facilitates extra-marital affairs. (It was funny at the time, when the site had just been hacked and cheaters were being publicly exposed.)
Most large companies know they need to stay on top of emerging technology trends, and closely track the startups successfully commercializing them. One way to narrow the universe of potential startup partners is to interact with a venture-capital firm that backs promising young companies.