Powered by Battery: Your Reading Guide

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Welcome to Powered by Battery, a new source of ideas, insights and introductions for entrepreneurs seeking to smartly grow their businesses.

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SaaS Adventure Video: AppDynamics’ Jyoti Bansal on Nailing Product-Market Fit, Scaling Sales and Expanding Internationally

What does it take to build a standout enterprise SaaS company? In the latest installment of our SaaS Adventure video series, Battery Ventures General Partner Neeraj Agrawal sits down with Jyoti Bansal, founder and CEO of leading application-intelligence company AppDynamics, to explore the question. Bansal has rapidly grown AppDynamics from a tiny startup to a large industry player in just seven years.

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Are You in the Market to Buy?

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It’s the holy grail of B2B marketing: Reaching prospective customers when they’re “in market” to buy a product or service. These days, this usually involves harnessing predictive analytics to locate the right customer at exactly the right time, then targeting them with the perfect message.

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Choose More Diverse Boards

A few weeks ago, we were approached by a prominent Silicon Valley executive we both know, Sukhinder Singh Cassidy, about helping her with a project called Boardlist to increase the number of women on private-company boards.

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The State of the Cloud 2015: A Review of Industry Milestones and Future Predictions

Update on Cloud Trends

Delivering “Cloud Trends 2015,” an update on the ecosystem, at the D&B Cloud Innovation Center in Vancouver, July 2015.

In June 2014 I presented “Cloud Trends,” a presentation on the state of the cloud computing industry at the Gigaom Structure conference. At that time I tried to show both the current state of the cloud computing ecosystem as well as provide my predictions for how the industry would evolve over the new few years. Now, a year later, I’m revisiting those points to see if they stand up to scrutiny. And as cloud computing continues to accelerate the pace of innovation, I also have a few new predictions to share.

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Big Data

Is Big Data Delivering Big Value…Yet?

There has been tremendous buzz around “Big Data” fueled by the exploding volume, variety and velocity of data from mobile devices and social networks on one hand, and the ability to crunch this data using high-density compute on the other hand. The impact of analyzing the data firehose could be very rewarding in many verticals. McKinsey estimates that over $300B in value can be extracted by the US healthcare system using big data, more than double the total annual healthcare spending of Spain, and $600B in consumer surplus can be potentially generated by using unstructured location data wisely. Read More


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What is “Low-Code” App Development? And Why Should Businesses Care?

The UK-based insurer LV= (formerly Liverpool Victoria) was facing a technical challenge. A period of rapid growth, including numerous acquisitions, had swamped its IT department with legacy systems and a backlog of demand to support those systems. Saddled with maintenance tasks and struggling to rationalize its IT infrastructure, LV= was missing opportunities to develop innovative new products–and capitalize on all that exciting growth.

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Is Your Security Operation Hooked On Malware?

It may seem counterintuitive, but an overzealous focus on malware may be preventing you from detecting even bigger threats. Read More


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The Fastest-Growing SaaS Unicorn You Haven’t Thought About

At the beginning of this year, I wrote a short post outlining a few predictions I have about how enterprise software is going to evolve in 2015. We’re at the halfway point, so let’s evaluate a few of them.

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