Author : Scott Goering
Application Software
Reports of the Death of Enterprise Tech Spending Have Been…
If you’ve glanced at technology-news headlines lately, chances are you’re not feeling terribly optimistic. As…
Leadership
Generative AI in the Enterprise: The Promise, Pitfalls and ROI…
Smart chatbots and the broader trend of “generative AI” are dominating the headlines today—and they’re…
Infrastructure Software
Enterprise Innovation in 2023 & Beyond: What’s Next
Enterprise innovation has advanced considerably in recent years. Innovation teams and labs have become table…
Infrastructure Software
Finally, Some Good News for Enterprise-Tech Startups: Battery Ventures Survey…
Technology startups of all stripes have been on edge lately as financial markets have whipsawed,…
Trending
Hey Startups: It’s Not all About Direct Sales—Your Guide to…
When founders strike out to build the next great company, most assume they’ll adopt a…
Sales & Marketing
Introducing Battery Collective, a community for digital builders in product,…
We’ve entered a new age of customer experience in technology. Accustomed to the ease of…
Sales & Marketing
How (and Why) to Build an Authentic Community Around Your…
Exciting changes are afoot in the enterprise-tech market. Power is shifting from the handful of…
Sales & Marketing
How to Navigate Enterprise Organizations: A Primer for Startups
The power base within enterprise organizations—and with it, the way vendors sell into these enterprises--is…
Trending
How the Pandemic is Changing Tech Spend: 3 Big Takeaways
Ever since the pandemic hit the U.S. in full-force last March, the B2B tech community…
Infrastructure Software
What Does Enterprise Risk Mean During the COVID-19 Pandemic?
COVID-19 has upended our world. In our ongoing conversations with senior executives in our network,…
Infrastructure Software
COVID-19 and Corporate-IT Spending: Updates from the Field
We are living through a global crisis of unprecedented scale. In the U.S., last week’s…
Sales & Marketing
How Do You Prove Product-Market Fit? A Pop Quiz
Just like your business can’t run without cash, your product won’t succeed unless it genuinely…