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Author : Scott Goering
Infrastructure Software
Scott Goering, Evan ...
Finally, Some Good News for Enterprise-Tech Startups: Battery Ventures Survey…
Technology startups of all stripes have been on edge lately as financial markets have whipsawed,…
Sales & Marketing
Evan Witte, Scott Go...
Hey Startups: It’s Not all About Direct Sales—Your Guide to…
When founders strike out to build the next great company, most assume they’ll adopt a…
Sales & Marketing
Scott Goering, Evan ...
Introducing Battery Collective, a community for digital builders in product,…
We’ve entered a new age of customer experience in technology. Accustomed to the ease of…
Sales & Marketing
Evan Witte, Scott Go...
How (and Why) to Build an Authentic Community Around Your…
Exciting changes are afoot in the enterprise-tech market. Power is shifting from the handful of…
Sales & Marketing
Scott Goering
How to Navigate Enterprise Organizations: A Primer for Startups
The power base within enterprise organizations—and with it, the way vendors sell into these enterprises--is…
Infrastructure Software
Scott Goering, Eric ...
How the Pandemic is Changing Tech Spend: 3 Big Takeaways
Ever since the pandemic hit the U.S. in full-force last March, the B2B tech community…
Infrastructure Software
Scott Goering
What Does Enterprise Risk Mean During the COVID-19 Pandemic?
COVID-19 has upended our world. In our ongoing conversations with senior executives in our network,…
Trending
Scott Goering
COVID-19 and Corporate-IT Spending: Updates from the Field
We are living through a global crisis of unprecedented scale. In the U.S., last week’s…
Sales & Marketing
Scott Goering
How Do You Prove Product-Market Fit? A Pop Quiz
Just like your business can’t run without cash, your product won’t succeed unless it genuinely…
Application Software
Scott Goering
Innovation in the Oil Patch: Thoughts on Digital Transformation from…
On a recent visit to Battery Ventures’ Boston office, BP’s Bob Flint sat down with…
Sales & Marketing
Scott Goering
How Your Business-Focused Startup Can Snag a “Big-Fish” Client—Without Missing…
The story of early-stage start-ups selling to global titans can sometimes read like Hemingway’s Old…
Infrastructure Software
Scott Goering
How Open Source Ate Samsung, and Lessons for Smaller Companies
Powered by Battery recently sat down with Ibrahim Haddad, a vice president of R&D and…