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Powered by Battery is a web site for entrepreneurs searching for ideas, insights and introductions to help them grow their businesses. The site contains content from team members at Battery Ventures as well as our family of companies. For more information or to contribute, contact becky@battery.com.

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Video: Sprig’s Gagan Biyani on Taking the Ego out of Entrepreneurship

In part two of Jeff Lu’s interview with Sprig CEO Gagan Biyani, Biyani focuses on the importance of listening to your customer, and realizing that your first business idea may not be the right one.

Software Entrepreneur’s Playbook: The End of Dumb Software


For all the technological advances of our time, business software is still profoundly dumb. Most enterprise software simply serves as a tool to get a particular job done faster or more efficiently, but few applications are really “smart”. True smart enterprise apps leverage ‘Big Data’ and predictive analytics to spot patterns, draw conclusions and deliver insights. Most important, big data software learns and adapts itself to make end-users more productive. More of these smart big data apps are coming, however — and it’s about time.

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Battery Book Club: Taking Risks, Doing Math and Staying Focused–What Every Entrepreneur Can Learn From “The Everything Store”

Amazon CEO Jeff Bezos took some flak after the publication last year of author Brad Stone’s  richly reported book “The Everything Store: Jeff Bezos and the Age of Amazon.” Some critics said the book showed Bezos to be tyrannical–a brilliant dictator, but not someone you’d necessarily want to work for. Bezos’s wife MacKenzie even trashed the book in a one-star review she posted on (of course) Amazon.com, calling it a “lopsided and misleading portrait” of her husband and the company. Read More

The Hummus-Baked Bean Connection, or How an Israeli Learned to Love Boston


What is it about the Israel-Boston connection that works so well in the world of tech startups?

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The Real Story Behind the Cloud Price War

As part of my opening keynote March 31 at Cloud Connect in Las Vegas, I summarized the latest moves in cloud computing, including the recent price cuts by the major public-cloud vendors: Amazon Web Services, Google and Microsoft.

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The May-December Media Strategy: A Winning Mashup for Locally Focused Start-ups (and others)


In Silicon Valley, it’s sometimes easy to focus solely on social and other types of cutting-edge, digital advertising when advising start-ups on their marketing strategy. But these businesses, particularly those serving specific geographic markets, can also amp up customer acquisition by combining their Facebook, Twitter and Pinterest strategies with old-school, traditional media marketing campaigns

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7 (Scientifically) Proven Ways to Get People to Read Your Emails

Effective email writing boils down to one thing: Mind reading.


Sure, we’re all different, but in many instances our brains are prone to react to psychological triggers in a similar manner. Understanding these subtleties can help you hone in on creative ways to persuade others to take a desired course of action, like reply to more of your meticulously written emails.

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5 Steps Every Start-up Should Take When Crisis Hits


Every September 15, I shudder a little and touch wood a lot. I’ll never shake a feeling of superstitious luck about that date, the day Lehman Brothers failed and the Great Recession began. It was also the day my business – an online brokerage named TradeKing – entered a crucible hotter than any we’d experienced before or since. We’d either emerge flinty and stronger than ever – or get consumed by flames. As one of my board members told me, “Hot fire makes strong steel.”

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