About Powered

Powered by Battery is a web site for entrepreneurs searching for ideas, insights and introductions to help them grow their businesses. The site contains content from team members at Battery Ventures as well as our family of companies. For more information or to contribute, contact becky@battery.com.

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Geek Alert: Battery Sponsors SDN Meetup


Battery recently sponsored a meet-up on the Stanford University campus for a software-defined networking interest group known as the “Control Freaks.” Given Battery’s interest in next-generation network architectures, it was a fantastic opportunity to converse with this community, and socialize Battery’s investment thesis around this area. The night culminated with a keynote from Carter Bullard, CEO of Quosient, one of the leading experts in cybersecurity for large-scale data center networks.


Q&A: How Chatty Pigeons Yona and Yoniel Became the Flo, Gecko of the Israeli Insurance Market

A year-and-a-half ago, IDI Insurance of Israel introduced two animated characters into its advertising that have become hallmarks of the firm’s brand. Powered by Battery recently interviewed IDI’s deputy CEO and head of marketing, Raanan Saad, about these characters—two chatty pigeons named Yona and Yoniel—and the lessons IDI’s bird-centric advertising campaign hold for other marketers.

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Q&A, Over Dinner: Tips on Smartly Leveraging the Cloud, Big Data, BI and Open-Source Networking


Last week, Battery brought together six of the industry’s top global enterprise-IT CEOs and founders with a group of noted technology journalists for a dinner in San Francisco. The topics ranged from big data to cloud storage, mobile apps to cloud computing, and “bare-metal networking” to disaster recovery. Not everyone agreed on where enterprise technology and buying trends are going in this market environment. But all were unanimous in their support of the great food, conversation and lovely views of the Bay Bridge.

After the dinner, we sat back and posed some questions to the participating executives about enterprise-IT trends affecting growing companies today. Here are their answers.

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Video: HotelTonight’s Sam Shank on “Mobile Only”, and the App Store as the New SEO

HotelTonight’s Co-Founder and CEO Sam Shank sits down with Battery’s Jeff Lu to discuss HotelTonight’s recent growth, international expansion and “mobile only” business strategy.

Why a Little Bureaucracy Works–Even at a Startup


Part of what drives many entrepreneurs to create innovative new companies is a fanatical need to cut out red tape wherever it exists. At HotelTonight, we’re no different. Among other things, it’s what compelled us to cut the hotel booking process down to three taps and a swipe on a phone, compared to the hundreds of taps it can take on competitor apps.

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Powered by Battery: Your Reading Guide


Welcome to Powered by Battery, a new source of ideas, insights and introductions for entrepreneurs seeking to smartly grow their businesses.

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The Basic Guide to SEO: Six Ways to Optimize Your Blog


Welcome to Part One of what will be a long-running series on the ins-and-outs of search-engine optimization. In this post, I’m going to provide some very specific tips and tricks for building an SEO strategy to optimize a company blog.

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Our view is that IT doesn't spend any money. What we do is make investments around growth and enablement.

Ralph Loura, newly named CIO of Clorox, in the Wall Street Journal

Video: Sprig’s Gagan Biyani on Taking the Ego out of Entrepreneurship

In part two of Jeff Lu’s interview with Sprig CEO Gagan Biyani, Biyani focuses on the importance of listening to your customer, and realizing that your first business idea may not be the right one.

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