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Powered by Battery is a web site for entrepreneurs searching for ideas, insights and introductions to help them grow their businesses. The site contains content from team members at Battery Ventures as well as our family of companies. For more information or to contribute, contact becky@battery.com.

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NewFunnel

Don’t Miss the Boat on B2B, Behavioral Data

We’ve all heard the buzz about how marketers are finally starting to apply “big data” in earnest to guide their outreach strategies. Some even predicted that 2014 would be the year that this shift to true big-data integration would happen.

However, Razorfish recently surveyed 685 C-suite executives and published these findings: A whopping 76 percent of marketers are not using behavioral data for segmentation analysis or targeting. The reality is that marketers are largely missing out on high-frequency, real-time insights which have the potential to radically change the B2B marketing landscape.

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My Key to Hiring? Grit

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My daughter has a high IQ. I’ve always sensed it, and eventually, proved it with a test. At least once a month we have this ritual. “I’m not learning anything,” she says to me, as she’s faced with her after school homework. “School’s not about getting smarter,” I tell her, “It’s about working harder.”

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Cloudy With a Chance of Trends

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Image © 2014 by Jakub Mosur, used with permission.

A global land grab for dominance in the public cloud. The rise of OpenStack as a datacenter-automation tool. SaaS investment soaring as enterprises look for business analytics services. Docker making an end-run around Cloud Foundry.

These are a few of the key takeaways from my talk, “Cloud Trends”, delivered at the GigaOm Structure conference in San Francisco this week. (For the full presentation, click here; for the video, click here.)

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Managing Hypergrowth Without Sacrificing Culture: No Offices or Admins

Any truly successful entrepreneur understands that people are the backbone of a great business.  After starting three companies—and selling two of them—many have called me a serial entrepreneur.  Like so many others with big ideas, I used to get caught up in building disruptive technology and making a difference, but over time I realized that it’s special people who turn a concept into something tangible and world changing.  It’s how they collaborate, and the environment in which they work, that drive innovation.  It’s culture.

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PR Lessons: The Power of a Good Story, and Professional Help

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Many startup companies struggle with PR—how much time to devote to it, how much money to spend on it and how to determine return on investment. One company that has seen success in PR is Champions Oncology, which uses advanced technology and big data to help personalize cancer treatment for patients. 

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Stop the Presses: How One Tech Start-Up Answered the Call of Content Marketing

How does a growing tech start-up play the current, red-hot “content-marketing” trend? If you’re StellaService, you go native—and set up your own newsroom.

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Why Every Enterprise Startup Needs a Killer UX Team

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Who’s the hottest hire in Silicon Valley today? No, it’s not the data scientist, mobile app engineer, or digital marketer; it’s a user experience designer. Today, if your enterprise app isn’t beautiful, simple, elegant, and easy-to-use from day one, your company has little hope of becoming a billion-dollar business. Design is everything.

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Smart People on Ice: Adam Jacob, the Dalai Lama of DevOps

Today we debut a new video feature on Powered by Battery called “Smart People on Ice”. The phrase is a line from the 1985 movie Real Genius, the classic comedy which chronicled the exploits and hijinks of a group of precocious youths at fictional California university, modeled on CalTech.  Our Smart People series features conversations with leading technologists from across the technology stack discussing how they first fell in love with  technology, their early days with computers, and their evolution as technologists and entrepreneurs.  

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Adaptive vs. Responsive Web Design: Which One is Right for Your Business?

Given the rise of mobile Web browsing, the practice of maintaining multiple versions of a website, under multiple URLs, to serve people using various mobile devices is already on its way out. The responsive Web design (RWD) revolution is upon us in full force, and in fact is already being expanded. But what does it mean for your business?

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