What business is your company in? Chances are you’ll answer this question in a pretty focused way –your company is in financial services or telecommunications or transportation. I would argue that as a CEO, you should see your companies in a different light: Your company is, at its core, a software company. Or at least it should be.
Battery Ventures Technology Fellow Adrian Cockcroft headlined the latest Advanced Amazon Web Services Meetup in San Francisco last week, giving a talk on trends in enterprise cloud adoption and how companies can leverage the cloud to speed innovation and deliver services that will transform enterprise IT.
We’ve all heard the buzz about how marketers are finally starting to apply “big data” in earnest to guide their outreach strategies. Some even predicted that 2014 would be the year that this shift to true big-data integration would happen.
However, Razorfish recently surveyed 685 C-suite executives and published these findings: A whopping 76 percent of marketers are not using behavioral data for segmentation analysis or targeting. The reality is that marketers are largely missing out on high-frequency, real-time insights which have the potential to radically change the B2B marketing landscape.
My daughter has a high IQ. I’ve always sensed it, and eventually, proved it with a test. At least once a month we have this ritual. “I’m not learning anything,” she says to me, as she’s faced with her after school homework. “School’s not about getting smarter,” I tell her, “It’s about working harder.”
Image © 2014 by Jakub Mosur, used with permission.
A global land grab for dominance in the public cloud. The rise of OpenStack as a datacenter-automation tool. SaaS investment soaring as enterprises look for business analytics services. Docker making an end-run around Cloud Foundry.
These are a few of the key takeaways from my talk, “Cloud Trends”, delivered at the GigaOm Structure conference in San Francisco this week. (For the full presentation, click here; for the video, click here.)