For all the technological advances of our time, business software is still profoundly dumb. Most enterprise software simply serves as a tool to get a particular job done faster or more efficiently, but few applications are really “smart”. True smart enterprise apps leverage ‘Big Data’ and predictive analytics to spot patterns, draw conclusions and deliver insights. Most important, big data software learns and adapts itself to make end-users more productive. More of these smart big data apps are coming, however — and it’s about time.
Amazon CEO Jeff Bezos took some flak after the publication last year of author Brad Stone’s richly reported book “The Everything Store: Jeff Bezos and the Age of Amazon.” Some critics said the book showed Bezos to be tyrannical–a brilliant dictator, but not someone you’d necessarily want to work for. Bezos’s wife MacKenzie even trashed the book in a one-star review she posted on (of course) Amazon.com, calling it a “lopsided and misleading portrait” of her husband and the company. Read More
What is it about the Israel-Boston connection that works so well in the world of tech startups?
In Silicon Valley, it’s sometimes easy to focus solely on social and other types of cutting-edge, digital advertising when advising start-ups on their marketing strategy. But these businesses, particularly those serving specific geographic markets, can also amp up customer acquisition by combining their Facebook, Twitter and Pinterest strategies with old-school, traditional media marketing campaigns
Effective email writing boils down to one thing: Mind reading.
Sure, we’re all different, but in many instances our brains are prone to react to psychological triggers in a similar manner. Understanding these subtleties can help you hone in on creative ways to persuade others to take a desired course of action, like reply to more of your meticulously written emails.
Every September 15, I shudder a little and touch wood a lot. I’ll never shake a feeling of superstitious luck about that date, the day Lehman Brothers failed and the Great Recession began. It was also the day my business – an online brokerage named TradeKing – entered a crucible hotter than any we’d experienced before or since. We’d either emerge flinty and stronger than ever – or get consumed by flames. As one of my board members told me, “Hot fire makes strong steel.”