In Silicon Valley, it’s sometimes easy to focus solely on social and other types of cutting-edge, digital advertising when advising start-ups on their marketing strategy. But these businesses, particularly those serving specific geographic markets, can also amp up customer acquisition by combining their Facebook, Twitter and Pinterest strategies with old-school, traditional media marketing campaigns
Effective email writing boils down to one thing: Mind reading.
Sure, we’re all different, but in many instances our brains are prone to react to psychological triggers in a similar manner. Understanding these subtleties can help you hone in on creative ways to persuade others to take a desired course of action, like reply to more of your meticulously written emails.
Every September 15, I shudder a little and touch wood a lot. I’ll never shake a feeling of superstitious luck about that date, the day Lehman Brothers failed and the Great Recession began. It was also the day my business – an online brokerage named TradeKing – entered a crucible hotter than any we’d experienced before or since. We’d either emerge flinty and stronger than ever – or get consumed by flames. As one of my board members told me, “Hot fire makes strong steel.”
Battery’s Alex Benik specializes in infrastructure technologies for enterprises, data centers, and wired/wireless service providers.
Organizations will spend $1.3 trillion worldwide on enterprise software and services this year. If you’re an entrepreneur building a next-generation software company, you’re no doubt wondering: How do I get my piece of the pie?
There is a huge transformation going on in enterprise IT at the moment. Decades-old companies are discovering that IT–which used to be a small side operation keeping track of things like employees and inventory–is now perhaps a thousand times more demanding and is central to their ability to compete. More-sophisticated, cloud-based IT is now essential as companies move from: