We’ve all heard the buzz about how marketers are finally starting to apply “big data” in earnest to guide their outreach strategies. Some even predicted that 2014 would be the year that this shift to true big-data integration would happen.
However, Razorfish recently surveyed 685 C-suite executives and published these findings: A whopping 76 percent of marketers are not using behavioral data for segmentation analysis or targeting. The reality is that marketers are largely missing out on high-frequency, real-time insights which have the potential to radically change the B2B marketing landscape.
My daughter has a high IQ. I’ve always sensed it, and eventually, proved it with a test. At least once a month we have this ritual. “I’m not learning anything,” she says to me, as she’s faced with her after school homework. “School’s not about getting smarter,” I tell her, “It’s about working harder.”
Image © 2014 by Jakub Mosur, used with permission.
A global land grab for dominance in the public cloud. The rise of OpenStack as a datacenter-automation tool. SaaS investment soaring as enterprises look for business analytics services. Docker making an end-run around Cloud Foundry.
These are a few of the key takeaways from my talk, “Cloud Trends”, delivered at the GigaOm Structure conference in San Francisco this week. (For the full presentation, click here; for the video, click here.)
Any truly successful entrepreneur understands that people are the backbone of a great business. After starting three companies—and selling two of them—many have called me a serial entrepreneur. Like so many others with big ideas, I used to get caught up in building disruptive technology and making a difference, but over time I realized that it’s special people who turn a concept into something tangible and world changing. It’s how they collaborate, and the environment in which they work, that drive innovation. It’s culture.
Many startup companies struggle with PR—how much time to devote to it, how much money to spend on it and how to determine return on investment. One company that has seen success in PR is Champions Oncology, which uses advanced technology and big data to help personalize cancer treatment for patients.
Who’s the hottest hire in Silicon Valley today? No, it’s not the data scientist, mobile app engineer, or digital marketer; it’s a user experience designer. Today, if your enterprise app isn’t beautiful, simple, elegant, and easy-to-use from day one, your company has little hope of becoming a billion-dollar business. Design is everything.
Given the rise of mobile Web browsing, the practice of maintaining multiple versions of a website, under multiple URLs, to serve people using various mobile devices is already on its way out. The responsive Web design (RWD) revolution is upon us in full force, and in fact is already being expanded. But what does it mean for your business?