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Powered by Battery is a web site for entrepreneurs searching for ideas, insights and introductions to help them grow their businesses. The site contains content from team members at Battery Ventures as well as our family of companies. For more information or to contribute, contact becky@battery.com.

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The May-December Media Strategy: A Winning Mashup for Locally Focused Start-ups (and others)

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In Silicon Valley, it’s sometimes easy to focus solely on social and other types of cutting-edge, digital advertising when advising start-ups on their marketing strategy. But these businesses, particularly those serving specific geographic markets, can also amp up customer acquisition by combining their Facebook, Twitter and Pinterest strategies with old-school, traditional media marketing campaigns

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7 (Scientifically) Proven Ways to Get People to Read Your Emails

Effective email writing boils down to one thing: Mind reading.

Really.

Sure, we’re all different, but in many instances our brains are prone to react to psychological triggers in a similar manner. Understanding these subtleties can help you hone in on creative ways to persuade others to take a desired course of action, like reply to more of your meticulously written emails.

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5 Steps Every Start-up Should Take When Crisis Hits

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Every September 15, I shudder a little and touch wood a lot. I’ll never shake a feeling of superstitious luck about that date, the day Lehman Brothers failed and the Great Recession began. It was also the day my business – an online brokerage named TradeKing – entered a crucible hotter than any we’d experienced before or since. We’d either emerge flinty and stronger than ever – or get consumed by flames. As one of my board members told me, “Hot fire makes strong steel.”

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Video: Jeff Lu Quizzes the CEO of Sprig, the Of-the-Moment, San Francisco Food-Delivery Service

A nutritious, locally sourced and tasty hot meal? Ordered from your mobile device and delivered to your door in about 20 minutes–for $10? That’s the business proposition of Sprig, led by CEO Gagan Biyani, a veteran of Udemy and Lyft. Read More

Mike Dauber Video Interview With Craig Weissman, Part 2: The “Huge” Payoff for SaaS in Hospitality

In the second part of Mike Dauber’s interview with Duetto Co-Founder Craig Weissman, the two discuss the current state of technology in the hotel industry (not advanced–think Excel spreadsheets) and the potentially “huge” payoff for businesses moving to more-modern, SaaS technology. Weissman was previously the CTO of Salesforce.com.

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You've heard of Moore's law? When it comes to storage, there's Benik's law: If it ain't flash, it just ain't.

Scott Tobin, Battery general partner

Battery’s Alex Benik specializes in infrastructure technologies for enterprises, data centers, and wired/wireless service providers.

Read his latest post for GigaOm.

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The Software Entrepreneur’s Playbook–How to Build a Breakout Software Company

Organizations will spend $1.3 trillion worldwide on enterprise software and services this year. If you’re an entrepreneur building a next-generation software company, you’re no doubt wondering: How do I get my piece of the pie?

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SlideShare: Tapping the Cloud to More Quickly Deliver IT Services (and Lessons from Netflix)

There is a huge transformation going on in enterprise IT at the moment. Decades-old companies are discovering that IT–which used to be a small side operation keeping track of things like employees and inventory–is now perhaps a thousand times more demanding and is central to their ability to compete. More-sophisticated, cloud-based IT is now essential as companies move from:

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Battery Ventures Event

Schmoozing at Strata–Photo Gallery

Entrepreneurs, CIOs, analysts, investors, data scientists and other big-data thought leaders gathered at Parcel 104 restaurant in Santa Clara in February for a cocktail hour and dinner organized by Battery. Here are some photos from the event.

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