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Powered by Battery is a web site for entrepreneurs searching for ideas, insights and introductions to help them grow their businesses. The site contains content from team members at Battery Ventures as well as our family of companies. For more information or to contribute, contact becky@battery.com.

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“Hey” May Not Be the Best Email Subject Line: Find Out What Else Works For Sales Reps


After the 2012 presidential election, former Obama campaigners made headlines when they revealed that their most wildly successful email subject line consisted of a single word: “Hey.” By their account, that email alone brought in millions of dollars. Impressive? Definitely. Could you get away with this subject line? Doubtful.

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Morgan Stanely Breach

A Silver Lining in the JP Morgan Security Breach?

The JPMorgan Chase data breach rocked headlines early this month as the latest in a series of security breaches hitting nearly a dozen financial companies in 2014 alone. The news also follows similar breach disclosures from Target, Home Depot, Albertsons and others.

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Photo Gallery: Wayfair Debuts on the NYSE

On Oct. 2, online home-furnishings purveyor Wayfair went public on the New York Stock Exchange (NYSE), pricing its shares above the anticipated range. Battery first invested in Wayfair—and its co-founders Niraj Shah and Steve Conine—in 2011. Battery General Partner Neeraj Agrawal sits on Wayfair’s board.

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Is “This Town” All That Different From Silicon Valley?


Powered by Battery recently spoke with Mark Leibovich, author of the scathing Washington, D.C. critique “This Town: Two Parties and a Funeral—and Plenty of Valet Parking!—in America’s Gilded Capital.” The book came out in paperback earlier this year. Leibovich, based in Washington, is the chief national correspondent for the New York Times Magazine. Earlier in his career he was a reporter for the San Jose Mercury News and, later, covered Silicon Valley and technology for the Washington Post. Here is an edited transcript of our interview, which touches on topics ranging from lobbyists to Hillary Clinton to the current tech-industry zeitgeist.

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A New Age of Social, A New Age of Business

We have all seen what happens when people around the world find that they have a voice. They use it. Movements like the Arab Spring protests have been enabled, organized, and amplified through the power of social technologies. If these forces are powerful enough to shake the foundations of governments, surely they are strong enough to affect the world of enterprise business.

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Smart People on Ice: Andy Gross’s Winding Path To Becoming a Staff Software Engineer at Twitter

Alex Benik’s latest “Smart People on Ice” video interview features the always colorful Andy Gross, a member of the core storage team at Twitter and former chief architect at Basho Technologies.

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Marketing Power: Battery Gathers Top Industry Marketing Execs in San Francisco


On Sept. 23, Battery gathered top CMOs and other marketing executives together for an invite-only “Marketers’ Roundtable” discussion and dinner at Jardiniere restaurant in San Francisco.

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Nick Mehta

So You Lost the Sale–Here’s How to Re-Think Churn Analysis

Ben Horowitz has a great blog post about analyzing sales losses. His big conclusion is that if you ask sales people why they lose deals, they’ll always say “price.” Whether they do it consciously or subconsciously, by choosing price, they aren’t saying anything negative about their product, team or selves. So when in doubt, say price.

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