The unemployment rate is at its lowest level in nearly six years. Services like Uber and TaskRabbit are providing new, Internet-enabled ways for people to work for themselves. Yet a recent discussion about “The Future of Work” at a major technology conference this week elicited concerns about a future bifurcation in the nation’s workforce, and potential troubles for lower-skilled workers unable to make it in a rapidly changing employment landscape.
What business is your company in? Chances are you’ll answer this question in a pretty focused way –your company is in financial services or telecommunications or transportation. I would argue that as a CEO, you should see your companies in a different light: Your company is, at its core, a software company. Or at least it should be.
Battery Ventures Technology Fellow Adrian Cockcroft headlined the latest Advanced Amazon Web Services Meetup in San Francisco last week, giving a talk on trends in enterprise cloud adoption and how companies can leverage the cloud to speed innovation and deliver services that will transform enterprise IT.
We’ve all heard the buzz about how marketers are finally starting to apply “big data” in earnest to guide their outreach strategies. Some even predicted that 2014 would be the year that this shift to true big-data integration would happen.
However, Razorfish recently surveyed 685 C-suite executives and published these findings: A whopping 76 percent of marketers are not using behavioral data for segmentation analysis or targeting. The reality is that marketers are largely missing out on high-frequency, real-time insights which have the potential to radically change the B2B marketing landscape.