Part of what drives many entrepreneurs to create innovative new companies is a fanatical need to cut out red tape wherever it exists. At HotelTonight, we’re no different. Among other things, it’s what compelled us to cut the hotel booking process down to three taps and a swipe on a phone, compared to the hundreds of taps it can take on competitor apps.
Welcome to Part One of what will be a long-running series on the ins-and-outs of search-engine optimization. In this post, I’m going to provide some very specific tips and tricks for building an SEO strategy to optimize a company blog.
For all the technological advances of our time, business software is still profoundly dumb. Most enterprise software simply serves as a tool to get a particular job done faster or more efficiently, but few applications are really “smart”. True smart enterprise apps leverage ‘Big Data’ and predictive analytics to spot patterns, draw conclusions and deliver insights. Most important, big data software learns and adapts itself to make end-users more productive. More of these smart big data apps are coming, however — and it’s about time.
Amazon CEO Jeff Bezos took some flak after the publication last year of author Brad Stone’s richly reported book “The Everything Store: Jeff Bezos and the Age of Amazon.” Some critics said the book showed Bezos to be tyrannical–a brilliant dictator, but not someone you’d necessarily want to work for. Bezos’s wife MacKenzie even trashed the book in a one-star review she posted on (of course) Amazon.com, calling it a “lopsided and misleading portrait” of her husband and the company. Read More