On Oct. 30, Battery General Partner Itzik Parnafes took part in a panel discussion about trends in financial technology at the annual Ernst & Young Journey conference in Tel Aviv. Participants at the event–billed as Israel’s largest business conference–debated just how much, and how quickly, the financial industry will be disrupted by new technologies.
Today’s business-software entrepreneurs must start out mobile-first, building an elegant, simple mobile app before dealing with the desktop. (It’s a topic I wrote about in a previous “Playbook” post.) And while it’s always preferable to access a product via a company-specific, mobile app—instead of a mobile-optimized website found through a browser on a phone or tablet—that doesn’t mean entrepreneurs should ignore the mobile web altogether.