Many startup companies struggle with PR—how much time to devote to it, how much money to spend on it and how to determine return on investment. One company that has seen success in PR is Champions Oncology, which uses advanced technology and big data to help personalize cancer treatment for patients.
Who’s the hottest hire in Silicon Valley today? No, it’s not the data scientist, mobile app engineer, or digital marketer; it’s a user experience designer. Today, if your enterprise app isn’t beautiful, simple, elegant, and easy-to-use from day one, your company has little hope of becoming a billion-dollar business. Design is everything.
Given the rise of mobile Web browsing, the practice of maintaining multiple versions of a website, under multiple URLs, to serve people using various mobile devices is already on its way out. The responsive Web design (RWD) revolution is upon us in full force, and in fact is already being expanded. But what does it mean for your business?
This week, nine top executives from Battery’s buyout portfolio gathered in Boulder, Colo. for a two-day retreat focused on cultivating best practices in today’s somewhat unpredictable—but mostly favorable—global economic climate.
Entrepreneur’s dream: Animoto’s Brad Jefferson with Walt Mossberg
One of the perennial marketing conundrums facing start-up CEOs is picking the best industry conferences to attend to boost their companies’ brands and expand their networks. This week, some lucky entrepreneurs dropped in on what may be the gold standard for tech-industry confabs: The Code Conference.