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Powered by Battery is a web site for entrepreneurs searching for ideas, insights and introductions to help them grow their businesses. The site contains content from team members at Battery Ventures as well as our family of companies. For more information or to contribute, contact becky@battery.com.

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Powered by Battery: Your Reading Guide


Welcome to Powered by Battery, a new source of ideas, insights and introductions for entrepreneurs seeking to smartly grow their businesses.

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HR Post

Software Entrepreneur’s Playbook: Big Data Meets HR

Big data has permeated almost all aspects of the enterprise today—from sales and marketing to product management to back-end IT. Now, the smartest companies are using big data to help fuel next-generation HR operations. Read More

Enterprise Software in 2015: Bubbles, Box and Kim Jong-un


It was a busy and fruitful year for enterprise-software companies: Zendesk, HortonWorks and New Relic went public, while privately-held heavyweights like Box, Nutanix, Atlassian, Palantir, AppDynamics* and Cloudera pushed beyond $1 billion valuations. As we look forward to 2015, it’s clear we’ll see more enterprise action in the public and private arenas (and more cyber-terrorism, but more on that later).

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Smart People on Ice: JR Rivers and Nolan Leake On Founding Cumulus Networks

In Alex Benik’s latest “Smart People on Ice” segment he sits down with JR Rivers and Nolan Leake, the co-founders of Cumulus Networks. In the video, Rivers and Leake share stories about their early careers in the networking industry, the evolution of the networking market, and how they came to meet at Nuova Systems, a networking equipment company that was acquired by Cisco in 2008.

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What 2015 Has In Store For Native Ads, TV And Email Marketing

Succeeding as a modern, high-tech marketer means adapting to accelerating changes in technology — whether that’s leveraging Facebook’s newest features, segmenting customers with even more granularity or finding a new platform for viral distribution before the rest of the business world takes notice.

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It absolutely makes it easier to write applications.

Eric Brewer, Google's VP for computer infrastructure, on software "containers", in the New York Times.

The Sony Hack: We’ve Seen This Movie Before, and It’s About More than Malware


Are we missing the big picture, again, in the fervor around the Sony hack?

It makes a great scene, you can picture it in a movie: Employees showing up on Monday unable to login or begin their day due to the flashing skull on their monitors. Frenzied white-collar workers rushing to secure pen and paper and lining up to use the fax machine. An escalation of damage as a puzzlingly worded extortion threat manifest as leaked sensitive internal information, then deleted and lost data, and finally followed by the loss of the crown jewels themselves – DVD quality rips of yet-to-be-released movies.

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Santa Big Data

The Online Retailer’s Christmas Wish List: More Data, More Analytics, More Bandwidth

The turkey leftovers are long gone and the holiday shopping season is moving into crunch mode. And though Thanksgiving-weekend retail sales were a little disappointing, I’m more intrigued by—and upbeat about—an emerging, high-tech aspect of this annual winter spending orgy: the smart use of big data.

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