More on Sales & Marketing
		        Sales & Marketing
              Equipping Marketers for The New Era of Measurement
                            New online-privacy regulations and reduced use of online “cookies,” which track people’s movements on websites,…
				Sales & Marketing
              Are You Selling a Shovel – Or a Way to…
                            I’ve learned a lot of things from my colleagues over the years. One lesson that…
				Sales & Marketing
              Three Steps to Applying PLG Concepts to Non-PLG Expansion Cycles
                            The concept of product-led-growth (PLG) has been revolutionary for software companies. PLG encourages companies to…
				Sales & Marketing
              The Fundamental Dashboards and Board Slides for Series B Companies
                            Congratulations, you’ve closed your Series B round! You’ve moved beyond product market fit, are investing…
				Sales & Marketing
              European Tech Companies, Are You Ready to Hop the Pond?
                            There’s plenty of advice out there for American companies hoping to expand internationally. But what’s…
				Sales & Marketing
              Plan Your Sales Territories for 2024 Now. Here’s Why (and…
                            For kids, it’s back to school season. For software-as-a-service (SaaS) companies, it’s time to start…
				Sales & Marketing
              Be Long-Term Greedy When it Comes to GTM
                            This post originally appeared on our Condensing the Cloud Substack, read it in full here.…
				Sales & Marketing
              Every Sales Forecast Call Should Start With These 5 Metrics
                            Sales leaders track dozens of elements in forecast calls, which are critical for staying on…
				Sales & Marketing
              Consumption Pricing Models Are Here to Stay
                            This post originally appeared on our Condensing the Cloud Substack, read it in full here.
				Sales & Marketing
              Blank-Sheet Org Modeling: Why You Should Try CQ+3
                            One of my favorite business hacks for planning is what I call the CQ+3 model.…
				Sales & Marketing
              Reports of the Death of Enterprise Tech Spending Have Been…
                            If you’ve glanced at technology-news headlines lately, chances are you’re not feeling terribly optimistic. As…
				Sales & Marketing
              Sales Pipeline & Conversion Metrics: 3 Best Practices for Early-Stage…
                            Making or missing a quota comes down to two variables: pipeline and your conversion rates.…
				
