COVID-19 has upended our world. In our ongoing conversations with senior executives in our network, we learned recently about how the crisis is impact…
Go To Market
A collection of insights related to sales and marketing, valuable for entrepreneurs striving to achieve “hockey-stick” growth.
Growing Sales Doesn’t Always Mean More Hiring – Instead, Think About Selling Smarter
If you’re debating which career path is right for you, my advice would be to go into sales. I’d argue that the skills you learn as part of a sales org…
So You Want to Launch a Startup in Israel in 2020?
Fast, hacky, and efficient — those have been both the strengths and the weaknesses of the celebrated Israeli startup culture. But that culture i…
It’s All About the Content: Marketing Tactics for “Category Creation” in Tech
The Powered by Battery podcast features guests from inside and outside the Battery ecosystem discussing major tech issues of the day. Guests from the …
Startup CEOs, You’re Blogging All Wrong
These days, most startup companies understand the value of content marketing for driving revenue and generating sales leads. According to the Content …
Four Customer Success Metrics You’re Not Watching (But Should)
Imagine trying to run your business if you could only monitor topline revenue. You’d be totally lost—you need so much more information to truly unders…
From Art to Science – How AI is Upending the Sales Productivity Landscape
Sales has traditionally been more “Mad Men” than “math men”—more art than science, with success based on soft skills, a killer Rolodex and, sometimes,…
How Startups Can Avoid Paying for Customers
Lately, I’ve heard a lot of pessimism around the outlook for consumer-facing startups, both from investors and operators. While I remain optimistic th…
Hitting that Quota: Recapping the Battery Ventures Sales Summit
What does it take to build and scale a winning sales organization? Last month Battery convened more than 100 sales leaders to explore this topic. Feat…
What Cognitive Science Taught Me About Design
I graduated from the University of Virginia with a B.A. in Cognitive Science. Everytime I tell someone that, their immediate reply is, “What’s that?” …