These days, most startup companies understand the value of content marketing for driving revenue and generating sales leads. According to the Content …
Go To Market
A collection of insights related to sales and marketing, valuable for entrepreneurs striving to achieve “hockey-stick” growth.
Four Customer Success Metrics You’re Not Watching (But Should)
Imagine trying to run your business if you could only monitor topline revenue. You’d be totally lost—you need so much more information to truly unders…
From Art to Science – How AI is Upending the Sales Productivity Landscape
Sales has traditionally been more “Mad Men” than “math men”—more art than science, with success based on soft skills, a killer Rolodex and, sometimes,…
How Startups Can Avoid Paying for Customers
Lately, I’ve heard a lot of pessimism around the outlook for consumer-facing startups, both from investors and operators. While I remain optimistic th…
Hitting that Quota: Recapping the Battery Ventures Sales Summit
What does it take to build and scale a winning sales organization? Last month Battery convened more than 100 sales leaders to explore this topic. Feat…
What Cognitive Science Taught Me About Design
I graduated from the University of Virginia with a B.A. in Cognitive Science. Everytime I tell someone that, their immediate reply is, “What’s that?” …
Storytelling for B2B Startups: Avoiding ‘Buzzword Bingo’
If there’s one thing I learned from my time as both a journalist at The Wall Street Journal and Forbes and, now, advising a global venture capital fir…
Social Media and Democracy, and “Journalistic Equivalence”—Lessons for Marketers and Citizens
The rise of the Internet and social media is great for a lot of things. But is it hurting our democracy? That’s the central question some Georgetown U…
Why Customer Success Is Critical for Every Business
Battery Ventures General Partner Roger Lee recently joined Allison Pickens, chief customer officer at Gainsight, on the eighth episode of the Customer…
Hunting vs. Farming, Expanding into New Territories and Compensating Sales Reps: Lessons from AppDynamics
Earlier this year, Cisco announced its somewhat unexpected acquisition of application-intelligence company AppDynamics* just before the company was se…