All posts by Rebecca Buckman

Rebecca is Battery's vice president of communications and content.

Are You in the Market to Buy?

It’s the holy grail of B2B marketing: Reaching prospective customers when they’re “in market” to buy a product or service. These days, this usually involves…


What is “Low-Code” App Development? And Why Should Businesses Care?

The UK-based insurer LV= (formerly Liverpool Victoria) was facing a technical challenge. A period of rapid growth, including numerous acquisitions, had swamped its IT department…

Be Intentional About Culture—and Pick Your VCs Wisely: Lessons from Marketo’s Phil Fernandez

In the final installments of our Phil Fernandez SaaS Adventure video series, the Marketo CEO talks with Battery’s Neeraj Agrawal about building a healthy company…

Are VC Services Really Over-Hyped? The Story of One Firm’s Middle Path

This post originally ran on VentureBeat. On VentureBeat earlier this month, a European venture capitalist took some U.S. VCs to task for hyping “portfolio-support platforms”…

WebPT’s Jannenga Shares Insights at Women in Technology Confab

It’s a big step for a small company to take on institutional financing from a global venture-capital firm—one with big expectations for growth, advanced business…

VCs Parse Biggest Cybersecurity Threats

Venture capitalists are well-versed in “as-a-service” investments these days—the software-as-a-service, platform-as-service, and infrastructure-as-a-service companies made possible by the cloud. But what about “malware-as-a-service”?

Micro-Services and a Meal in Boston

One prominent theme at the recent O’Reilly Software Architecture Conference in Boston was small.

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