Alicia joined Battery in 2014 as a marketing manager focused on the firm’s events strategy. In this role, she also helps with content and digital marketing as well as public relations.
Before Battery, Alicia was a senior associate at Burson-Marsteller, a global public relations firm, where she led account teams for clients including Hewlett-Packard and the Vancouver Airport Authority. At Burson-Marsteller, Alicia specialized in translating technical concepts into innovation-focused storylines and campaigns that moved the needle for her clients. Before that, Alicia worked for K/F Communications, a boutique public relations agency, where she assisted with media and analyst relations for consumer and enterprise technology startups.
Alicia graduated with a degree in mass communications from the University of California, Berkeley.