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JOOR is an online wholesale marketplace for the women’s contemporary fashion industry created by Mona Bijoor, veteran fashion buyer and corporate strategist. JOOR’s vision is to offer the search features and social networking functionality to the wholesale sector to streamline communication, discovery, and buying. Brands can feature their collections, prospect for new boutiques and manage all of their orders online. JOOR provides direct access to a brands’ sales team and inventory availability so that boutiques have real time access to buying information.