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CASE STUDY
BlueKai, a data-management company for marketers

BlueKai is a data-management company that helps companies unify and activate their data to help customers execute more-effective campaigns across digital-advertising channels.

Background:

Marketing-tech and data company BlueKai was founded by entrepreneurs Omar Tawakol, Alexander Hooshmand and Grant Ries. The company’s products became popular as the online advertising industry became more digitized and data driven. BlueKai helps companies leverage data to drive more personalized and contextual advertising to win over relevant audiences, and also optimize their ad spending.

Battery’s Impact:

Battery led the Series B funding round in BlueKai in 2008. The firm helped BlueKai:

  • Recruit a well-rounded leadership team;
  • Hone product strategy and go-to-market execution, including product pricing;
  • Meet new customers through Battery introductions; and
  • Manage company financing. Ultimately Battery also provided counsel to the company around its acquisition by Oracle, a complex exit situation that involved multiple bidders.

Outcomes:

BlueKai was acquired by Oracle in 2014.

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Past performance is no guarantee of future performance and there can be no assurance that Battery or its portfolio companies will achieve comparable results.

Details
Focus area
Application Software
INVESTED
2008
STATUS
Aquired by Oracle
Location
Seattle, Washington
STAGE
Early
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