The impetus for this report started small, when we asked a group of CROs a simple question: Where is AI actually delivering ROI in go-to-market today?
What began as one informal conversation over a dinner in London quickly turned into a series of conversations with more than 50 CROs across company stages and GTM motions. They’re all grappling with the same challenge: AI tools are proliferating, budgets are tightening and expectations remain high. This playbook distills what we’ve learned from these GTM leaders into a practical, ROI-first guide to AI for GTM leaders.
Co-authored by Battery Business Development Partner Scott Goering and Operating Partner Bill Binch, the whitepaper outlines the GTM domains where AI is delivering real returns today, introduces a framework for rationalizing an increasingly crowded AI tool stack, and provides a readiness checklist CROs can use to prioritize investments with confidence—and defend them to the CEO, CFO and board.
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The information contained in this market commentary is based solely on the opinions of Scott Goering and Bill Binch, and nothing should be construed as investment advice. This material is provided for informational purposes, and it is not, and may not be relied on in any manner as legal, tax or investment advice or as an offer to sell or a solicitation of an offer to buy an interest in any fund or investment vehicle managed by Battery Ventures or any other Battery entity. The views expressed here are solely those of the authors.
The information above may contain projections or other forward-looking statements regarding future events or expectations. Predictions, opinions and other information discussed in this publication are subject to change continually and without notice of any kind and may no longer be true after the date indicated. Battery Ventures assumes no duty to and does not undertake to update forward-looking statements.
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