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CASE STUDY
Neolane, cross-channel marketing campaign-management platform

A Paris-based company with a robust cross-channel marketing solution and a strong presence in its home market.

Background:

With a local investor base that was passive in pursuing international opportunities, Neolane was looking for a partner that could help the company expand global adoption of its product. In 2012, Battery led a $27 million financing round in the company.

Battery’s Impact:

  • To help Neolane pursue aggressive growth in the U.S. market, Battery helped Neolane build out its U.S. sales team, including executing the search for a culturally-relevant VP of sales for North America with domain expertise.
  • Further, Battery leveraged its expertise in marketing technology, from work with portfolio companies ExactTarget and Marketo, to advise on additional growth levers for Neolane as it expanded into new markets.

Outcomes:

Within 18 months of Battery’s 2009 investment, Neolane had nearly doubled its revenue. In 2012, Forrester named Neolane a leader among cross-channel, campaign-management vendors. In 2013, Forbes listed Neolane as one of the “Most Promising Companies in 2013”, and Adobe acquired Neolane for $600 million. Neolane is now part of Adobe’s campaign product suite.

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The presented case study investment was made in particular economic and market conditions. There can be no assurance that Battery Venture would elect, or be able, to exploit similar opportunities in a similar manner under similar or different economic and market conditions. More generally, there can be no assurances that the Battery vehicles will have comparable investment opportunities in the future. No assumptions should be made that any investments identified above were profitable. It should not be assumed that recommendations made in the future will be profitable or comparable to the portfolio company described in this case study. For a full list of all Battery Ventures investments, please click here.

Details
Focus area
Application Software
INVESTED
2012
STATUS
Aquired by Adobe
Location
Paris, France
STAGE
Growth
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