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Sales & Marketing
Bill Binch  |  March 20, 2026
Hop the Pond: AI Edition

Do a web search for “moving software company from Europe to the U.S.” and you’ll find meager results. There is, however, abundant content about U.S. tech companies moving into Europe.

Battery understands this challenge well. We wrote the inaugural “Hop the Pond” guide back in 2018, outlining best practices to help B2B tech companies establish operations in the U.S. We updated that guide in 2023 and got great responses from readers. But AI adoption has significantly changed how companies make the “leap” across the pond. AI is knocking down global walls and bringing vendors and customers together faster than ever before. Therefore, we’ve updated this guide yet again for the AI era.

In the following pages you’ll find an updated checklist, plus AI-relevant best practices to guide tech company leaders through all aspects of an international move.

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*Denotes a Battery portfolio company. For a full list of all Battery investments, please click here.

This material is provided for informational purposes, and it is not, and may not be relied on in any manner as, legal, tax or investment advice or as an offer to sell or a solicitation of an offer to buy an interest in any fund or investment vehicle managed by Battery Ventures or any other Battery entity. The views expressed here are solely those of the author, Bill Binch.

The information and data are as of the publication date unless otherwise noted.

The information above may contain projections or other forward-looking statements regarding future events or expectations. Predictions, opinions and other information discussed in this publication are subject to change continually and without notice of any kind and may no longer be true after the date indicated. Battery Ventures assumes no duty to and does not undertake to update forward-looking statements.

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