More on Sales & Marketing
Sales & Marketing
The AI Era Hasn’t Changed CMO KPIs (Yet)
Over the past few months, I’ve spoken with several prominent CMOs at companies ranging from…
Sales & Marketing
From the Inbound Funnel to the AI Funnel
I recently gave a marketing talk at Columbia Business School. My deck consisted of a…
Sales & Marketing
The CRO’s Guide to Incentive Quota Clubs
Incentive trips, or more commonly known as quota clubs, have been a cultural norm in…
Sales & Marketing
The New CRO Playbook: Leading Revenue Teams in the Age…
Figuring out the most efficient way to grow revenue has always been a cornerstone of…
Sales & Marketing
Dude, where’s my AI agent?
Recently I was talking with Harish Mohan, president of Narvar* and former Battery executive-in-residence about…
Sales & Marketing
Bull or Bear? A Mock Buy, Sell, Hold Report on…
Learn the role of brand in SaaS marketing during an age when AI can generate our content and agents can…
Sales & Marketing
Building your First Sales Compensation Plan
This is no easy task – attempting to guide early-stage companies on building their first…
Sales & Marketing
Building Human Connection in a Technical World: The Weaviate Approach…
The best part of my job is that I get to meet so many wonderful…
Sales & Marketing
Why I’m Leaning into GenAI for Sales (And You Should,…
Thirty years ago, I graduated from college, got my first job in software sales and…
Sales & Marketing
It’s Time to Right-Size Your Sales Model. Here’s How to…
You don’t plan your household expenses with expectations of winning the lottery. Why do that…
Sales & Marketing
What Enterprise Anxieties over Generative AI Implementation Mean for Sellers
Since generative artificial intelligence (gen AI) became a household phrase in the last year, enterprise…
Sales & Marketing
The Genius of PostHog Marketing
Starting my career in political communication taught me a lot, but one of the most…