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CASE STUDY
BlueJeans Network, a cloud-based video-conferencing service

BlueJeans was an early pioneer in video-conferencing that tried to solve the IT interoperability problem that had stymied adoption of this technology previously.

Background:

BlueJeans was founded in 2009 by Krish Ramakrishnan, an entrepreneur who had sold two previous companies to Cisco. At the time of Battery’s investment in 2013, we felt video conferencing would eventually gain broad adoption and replace many in-person meetings, with joining a video call becoming as easy as dialing into an audio bridge. BlueJeans’ platform was built for corporate IT leaders and focused on allowing people to conduct video conferences across platforms, including enterprise-conferencing systems; Internet browsers; and landline and mobile phones.

Battery’s Impact:

Battery helped hire several key members of the leadership team; refine product and go-to-market strategy; execute multiple financing rounds; and ultimately strategize around the company’s exit.

Outcome:

Acquired by Verizon in 2020.

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Past performance is no guarantee of future performance and there can be no assurance that Battery or its portfolio companies will achieve comparable results.

Details
Focus area
Application Software
INVESTED
2013
STATUS
Aquired by Verizon
Location
Mountain View, California
STAGE
Growth
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