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Roger Lee, Courtney Chow, Chandler Ward, Isabel von Stauffenberg  |  December 20, 2022
Battery Ventures 2022 Consumer Lookback

At Battery, the dynamics of consumer behavior remain at the center of our investment thesis. We bias toward large markets that are undergoing massive consumer shifts and seek to partner with the entrepreneurs building the technologies that enable these shifts.

The global pandemic undoubtedly introduced a world of change, accelerating long-term underlying trends in the space of mere weeks. New habits formed, forever transforming what we value, how and where we shop and how we live and work. Nearly three years later, new economic and market dynamics, including high inflation and geopolitical uncertainty, continue to disrupt consumer behavior and outlook.

Despite the challenges posed by the past year, we remain optimistic and believe there is significant potential for innovation and growth in consumer technology, particularly as consumer intention, preferences and priorities evolve in response to macroeconomic pressures. In this report, we seek to unpack the key drivers influencing consumer behavior over the past 12 months — and ultimately, map these behaviors back to emerging market opportunities.



The information contained herein is based solely on the opinions of Roger Lee, Courtney Chow, Chandler Ward and Isabel von Stauffenberg and nothing should be construed as investment advice. This material is provided for informational purposes, and it is not, and may not, be relied on in any manner as legal, tax or investment advice or as an offer to sell or a solicitation of an offer to buy an interest in any fund or investment vehicle managed by Battery Ventures or any other Battery entity. This infographic includes various examples of companies in which Battery has invested. For a complete list of companies in which Battery Ventures has invested, please visit here.

This information covers investment and market activity, industry or sector trends, or other broad-based economic or market conditions and is for educational purposes. The anecdotal examples throughout are intended for an audience of entrepreneurs in their attempt to build their businesses and not recommendations or endorsements of any particular business.

Content obtained from third-party sources, although believed to be reliable, has not been independently verified as to its accuracy or completeness and cannot be guaranteed. Battery Ventures has no obligation to update, modify or amend the content of this post nor notify its readers in the event that any information, opinion, projection, forecast or estimate included, changes or subsequently becomes inaccurate.

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