Internet Explorer is not supported by our website. For a more secure experience, please use Chrome, Safari, Firefox, or Edge.
Author : Rebecca Buckman
Sales & Marketing
Rebecca Buckman
How to Hire a Tech PR Firm—Or Not
One of the most frequent questions I get from startup CEOs is, “Can you recommend…
Industrial Tech
Rebecca Buckman
Helping Scientists Sequence the Covid-19 Genome—And Save Lives
In March 2020, the scientists and researchers at the Wellcome Sanger Institute, a globally recognized…
Sales & Marketing
Rebecca Buckman
How to Get the Most Branding Bang Out of Your…
There’s definitely a lot of talk about SPACs these days. But the tried-and-true IPO is…
Consumer
Rebecca Buckman
The Pandemic-Perfect, Video-Chat App That Ice-T and Pink Can’t Get…
Ice-T uses it. So does Pink. Actress Amy Poehler praised it in a recent interview…
Sales & Marketing
Rebecca Buckman
Why Employee Experience Matters, Especially Now—and How Companies of All…
Employee engagement and internal communications have never been more important. With most companies facing major…
Leadership
Rebecca Buckman
Tips From a #WFH Pro on Quickly Spinning Up a…
These days, with the coronavirus forcing most offices to close, the Internet is overflowing with…
Trending
Rebecca Buckman
The More Things Change . . . Announcing Battery Ventures…
In an industry marked by increasingly big numbers, big personalities and big technology trends, one…
Sales & Marketing
Rebecca Buckman
B2B Startups, Here Are Five Reasons You’d Be Crazy to…
When tech companies--especially less-sexy ones selling to businesses, not consumers--first get started, there’s usually little…
Sales & Marketing
Rebecca Buckman
Startup CEOs, You’re Blogging All Wrong
These days, most startup companies understand the value of content marketing for driving revenue and…
Leadership
Rebecca Buckman
Tear Down That Wall—and Build Startups
The offices of fin-tech company Zeitgold* look like those of any typical Silicon Valley startup:…
Sales & Marketing
Rebecca Buckman
Storytelling for B2B Startups: Avoiding ‘Buzzword Bingo’
If there’s one thing I learned from my time as both a journalist at The Wall…
Leadership
Rebecca Buckman
Not Made in the USA: How Immigrant Entrepreneurs Are Faring…
Nearly a third of all venture-backed company founders are immigrants. What’s more, just over half…