Author : Joe Chernov
Sales & Marketing
The AI-Forward GTM Tech Stack
Sometimes, if you listen carefully, your audience whispers what you should publish next. Other times,…
Sales & Marketing
SaaS Marketers Can’t Control-F Their Way to AI Leadership
A few months ago, the CMO of a SaaS-turned-AI company told me that her primary…
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Beyond SEO: The State of AEO, According to Vendors, Agencies,…
Nobody can seem to agree on what to call this new online search discipline. Some…
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Declining Win Rate — Here’s Where to Look
Marketers are an adaptable bunch. When a once-reliable channel starts to dry up, they rarely…
Application Software
Our Investment in 1mind: The Future of GTM Superhumans
At Battery, we’ve spent two decades studying how go-to-market (GTM) teams evolve – from the…
Sales & Marketing
The AI Era Hasn’t Changed CMO KPIs (Yet)
Over the past few months, I’ve spoken with several prominent CMOs at companies ranging from…
Trending
From the Inbound Funnel to the AI Funnel
I recently gave a marketing talk at Columbia Business School. My deck consisted of a…
Application Software
Designing an AI-Native Marketing Team: A Guide for Founders
As we enter the AI era, early-stage companies enjoy a significant advantage when building their…
Application Software
Bull or Bear? A Mock Buy, Sell, Hold Report on…
Learn the role of brand in SaaS marketing during an age when AI can generate our content and agents can…