Author : Bill Binch
Sales & Marketing
Growing Up Enterprise Part 4: Legal, Finance and HR
This is part four of our six-part guide for how tech companies should think about…
Sales & Marketing
Growing Up Enterprise Part 3: Marketing and Sales Development
This is part three of our guide for software-as-a-service (SaaS) companies that are ready to…
Sales & Marketing
Growing Up Enterprise, Part 2: Drilling Down on Product
This is part two of our six-part guide for tech companies looking to move up…
Application Software
Our Investment in Front: A Culture and Category Leader
For five years, Battery has partnered with Glassdoor* to release our “Highest Rated Cloud-Computing Companies…
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Growing Up Enterprise Part 1: Is Your Company Enterprise-Ready?
Practically every software-as-a-service company wants to move up-market and sell to enterprises as well as to…
Application Software
9 Smart Ways to Apply PLG Concepts to Your Sales-Led…
It’s easy to recognize the impact that product-led motions have had on enterprise-software businesses in…
Sales & Marketing
Happy Birthday to . . . the Product Organization?
In a B2B tech company, aligning sales with your product organization can be tricky. This…
Must Reads
Stop Forecast Friday: Why Thursday is the best day for…
A co-worker of mine once told me that the problem of being dogmatic is, well,…
Sales & Marketing
Building Next Year’s Sales Plan: Doing It Right and Avoiding…
Q&A with Neeraj Agrawal, General Partner at Battery and Bill Binch, former operator and Operating…
Sales & Marketing
Removing Friction From Your Pipeline Process: Why Top Companies Are…
Stop me if you’ve heard this one before: On Monday I visit a vendor site…
Sales & Marketing
The Five Must-Have Board Slides for Sales/Revenue Leaders
As a revenue leader at large and small technology companies, I’ve spent the last 15…