ITA Software

ITA Software: Propelling Great Technology to Unrivaled Market Leadership
Sector: Application Software
Stage: Venture + Growth
Location: Cambridge, MA
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  • The Battery team identified a talented team at a rapidly growing company working on the toughest computing challenge in travel: how to quickly, consistently and accurately identify the best available airfares from millions of permutations, without relying on high-cost, low-efficiency mainframe computers.
  • Led $100M financing round to expand ITA engineering and sales teams, and broaden product portfolio to tackle other computing-intensive challenges such as reservations and merchandising.

The Battery Difference

  • Worked closely with the founding CEO to identify areas within the business that needed more experienced management in order to reach the desired scale.
  • Recruited additional management to support founders and drive company growth: SVP sales, director of HR, VP finance, CFO and two different VP of engineering positions.
  • Steered team through smart, steady growth and strong operating performance.


  • ITA maintained the dominant position in the market for advanced pricing and availability software for the airline industry, and was widely viewed as the most innovative solution provider for a broad array of reservation and merchandising challenges.
  • The company was acquired by Google in 2011.