ExactTarget: Fueling Expansion During the March Towards an IPO
Sector: Application Software
Stage: Venture + Growth
Location: Indianapolis, IN
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  • ExactTarget was a fast-growing, market-leading company with strong fundamentals, predictable and visible revenue streams, and a top-notch management team.
  • Although the company was on file for an IPO, the management team instead turned to private investors to help accelerate growth.
  • The team was looking for capital to increase sales and marketing, potential acquisitions and international expansion.
  • They demanded a partner who knew the markets and business model and had experience with strategic acquisitions.

The Battery Difference

  • Instrumental in recruiting key members of the senior management team, including the CFO, EVP global sales and SVP corporate development.
  • Provided strategic advice to execute four acquisitions across three continents.
  • Supplied insight and guidance as ExactTarget steadily expanded its product and market footprint to become a recognized leader in cross-channel interactive marketing.


  • With more than 44 quarters of consecutive revenue growth, 4700 direct customers and a worldwide team of more than 1100 at the time of its IPO, ExactTarget executed one of the largest SaaS IPOs in history.
  • NYSE: ET, March 2012
  • The company was acquired by for $2.5B in July 2013.