ExactTarget: Fueling Expansion During the March Towards an IPO
Sector: Application Software
Stage: Venture + Growth
Location: Indianapolis, IN
View company profile


  • ExactTarget was a fast-growing, market-leading company with excellent fundamentals, predictable and visible revenue streams, and a stellar management team.
  • Although they were on file for an IPO, the management team instead turned to private investors to help accelerate growth.
  • The team was looking for capital to increase sales and marketing, potential acquisitions and international expansion, and demanded a partner who knew the markets and business model and had experience with strategic acquisitions.

The Battery Difference

  • Instrumental in recruiting key members of the senior management team, including the CFO, EVP Global Sales and SVP Corporate Development.
  • Provided strategic advice to execute four acquisitions across three continents.
  • Supplied insight and guidance as ExactTarget steadily expanded its product and market footprint to become the recognized leader in cross-channel¬†interactive marketing.


  • With more than 44 quarters of consecutive revenue growth, 4700 direct customers and a worldwide team of more than 1100, ExactTarget executed one of the largest SaaS IPOs in history
  • NYSE:¬† ET ~ March 2012
  • Acquired by for ~2.5B (July 2013)