ExactTarget: Fueling Expansion During the March Towards an IPO
Application Software Stage:
Venture + Growth Location: Indianapolis, IN View company profile
ExactTarget was a fast-growing, market-leading company with strong fundamentals, predictable and visible revenue streams, and a top-notch management team.
Although the company was on file for an IPO, the management team instead turned to private investors to help accelerate growth.
The team was looking for capital to increase sales and marketing, potential acquisitions and international expansion.
They demanded a partner who knew the markets and business model and had experience with strategic acquisitions.
The Battery Difference
Instrumental in recruiting key members of the senior management team, including the CFO, EVP global sales and SVP corporate development.
Provided strategic advice to execute four acquisitions across three continents.
Supplied insight and guidance as ExactTarget steadily expanded its product and market footprint to become a recognized leader in cross-channel interactive marketing.
With more than 44 quarters of consecutive revenue growth, 4700 direct customers and a worldwide team of more than 1100 at the time of its IPO, ExactTarget executed one of the largest SaaS IPOs in history.
NYSE: ET, March 2012
The company was acquired by Salesforce.com for $2.5B in July 2013.