Welcome back to the Battery Ventures Growth Marketing Podcast. Today’s podcast, which was recorded at the Battery Ventures’ Growth Marketing Summit, features Tom Butta, chief marketing officer at Sprinklr*, discussing the emerging practice of social selling, or interacting directly with prospects through social media channels.
Key decision makers increasingly rely on social media to evaluate potential vendors. In fact, according to Forrester, 74% of B2B technology buyers conduct more than half of their research online before they speak with a salesperson. And sales people who use social selling techniques are not only more likely to make quota than peers who do not engage in social selling, they are also outselling their peers by more than 75%.
In this podcast, Tom Butta will walk you through a case study in social selling and share best practices for using social to affect the sales pipeline and close more deals.
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*Denotes a Battery investment. For a full list of all Battery investments and exits, please click here.