Welcome back to the Battery Ventures Growth Marketing Podcast. Today’s podcast features a panel discussion between Chitra Nayak, startup advisor and former senior executive at Salesforce, FundingCircle and Schwab, and Sanjay Dholakia, former CMO of Marketo*. The discussion, which focuses on what works in demand generation today, was recorded during Battery Ventures’ Growth Marketing Summit, a half-day conference on the topic held in Palo Alto in early December. Former Battery Ventures Executive-in-Residence, Jonathan Sills moderated the panel, which touched on demand generation tactics ranging from account-based marketing and personalization, to the power of social media and content.
Listen in to hear more advice from Nayak and Dholakia.
For more podcasts from the Battery Ventures Growth Marketing Summit, click here.
*Denotes a Battery investment. For a full list of all Battery investments and exits, please click here.