Hockey Stick

A collection of insights related to sales and marketing, and to entrepreneurs striving to achieve “hockey-stick” growth.

We can’t control the destiny of how the social channels will play their game. But when it comes to engagement and publishing and response, we can be the centerpiece.

Ragy Thomas, CEO of Sprinklr, in Forbes, Jan. 20, 2016

Outdoor (Advertising) is the New Black

  Big cities like San Francisco and New York are digital meccas, home to many of the world’s largest technology startups—and to hordes of smartphone-toting,…

Survey Says: Not All Millennials are Hooked On Social Media

More millennials than you might think are abstaining from social media, though Facebook– thought by some to be losing younger users to newer social networks—actually…

Are You in the Market to Buy?

It’s the holy grail of B2B marketing: Reaching prospective customers when they’re “in market” to buy a product or service. These days, this usually involves…

Early Lessons from 100 Apple Watch Owners

There has been plenty of hype over the last few months about the Apple Watch, the tech giant’s first big new product in five years…

Software Entrepreneur’s Playbook: MSG Is Not Just for Chinese Food Anymore

You’ve perhaps heard of the LAMP stack, the standard web-service building blocks of Linux, Apache, MySQL, and PHP. Now there’s a new superstar technology stack…


The Rise of Technology-Enabled Sales

Software is changing the old-fashioned sales process at warp speed – and nowhere is this more noticeable than in our field, enterprise software and SaaS.

Scaling, Expanding Overseas and Figuring Out Freemium: Marketo CEO Fernandez on the SaaS Adventure

How, as a SaaS company, do you validate product-market fit? Scale a sales team? And successfully expand your business overseas? Marketo CEO Phil Fernandez continues…

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