Hockey Stick

A collection of insights related to sales and marketing, and to entrepreneurs striving to achieve “hockey-stick” growth.

Early Lessons from 100 Apple Watch Owners

There has been plenty of hype over the last few months about the Apple Watch, the tech giant’s first big new product in five years…

Software Entrepreneur’s Playbook: MSG Is Not Just for Chinese Food Anymore

You’ve perhaps heard of the LAMP stack, the standard web-service building blocks of Linux, Apache, MySQL, and PHP. Now there’s a new superstar technology stack…

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The Rise of Technology-Enabled Sales

Software is changing the old-fashioned sales process at warp speed – and nowhere is this more noticeable than in our field, enterprise software and SaaS.

Scaling, Expanding Overseas and Figuring Out Freemium: Marketo CEO Fernandez on the SaaS Adventure

How, as a SaaS company, do you validate product-market fit? Scale a sales team? And successfully expand your business overseas? Marketo CEO Phil Fernandez continues…

Closing the Deal: Mark Leslie, John Kaplan Anchor First-Ever Battery Sales Summit

Earlier in May, tech-industry CEOs and top sales executives gathered at the Clift Hotel in San Francisco to hear insights from industry sales leaders and…


Expanding Your Business to the U.K.? How to Manage Corporate Brand and Perception Across the Pond

Managing your company’s public perception in the U.S. is complex. But for U.S.-based technology companies looking to expand internationally, the United Kingdom presents a host…

“We Hit an Amazing Buzzsaw . . .” Phil Fernandez of Marketo on Building a Marketing-Software Pioneer

Building a billion-dollar SaaS company is an arduous journey, and entails a tough climb to the top of your respective market. Battery General Partner Neeraj…

I Am Not a Booth Babe. Ask Me a Question about Replicating VMs in the Hypervisor.

  My colleague was at a tech-industry trade show earlier this year helping a prospective customer evaluate our technology.

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UnicornTech: The Marketing Technologies Supporting $1 Billion+ Valuation Companies

Privately-held companies with valuations of over a billion dollars, often referred to in the tech world as unicorns, are attracting a lot of attention these…

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