Most technology companies selling products on a subscription basis—instead of through perpetual software licenses, which are hard to rip and replace—r…
Enterprise IT
Insights about enterprise technology, including sectors such as big data, security, DevOps, cloud computing and open-source technology.
Consumers Need Real Control Over Their Data. Here’s How to Give it to Them.
After the many headline-grabbing data breaches we’ve seen in the past decade, it’s clear: It’s no longer a matter of if a company will put your data a…
State of the OpenCloud, Part 2: Best Practices for Entrepreneurs in a Covid-Focused World
Last year, my team and I introduced our first “State of the OpenCloud Report”. The research pinpointed some of the mega-trends—including cloud computi…
Trio Of New, Cloud-Native IPOs Highlight Push To Modernize Digital Infrastructure In A Post-Covid World
U.S. information-technology spending is poised to hit more than $1.8 trillion this year—and more of that spending is moving to the cloud. But just how…
The Next Big Thing In Indian Tech: B2B Startups Tapping The U.S. Market To Turbocharge Growth
When you think of high-tech in India, you might recall the country’s giant outsourcing firms (Tata, Wipro, Infosys)—they flourished in the 1990s provi…
Welcome René Bonvanie to Battery
To quote “Hamilton”, the world really has turned upside down. Who would have predicted that a global pandemic would upend the global economy, take hun…
Aligning Sales Compensation With Bottoms-Up Sales Motions in a Covid-19 World
As the Covid-19 pandemic started to take hold in the U.S. in March, we found a silver lining—in the cloud. That month, we launched our “Cloud Native E…
Embracing “Pricing-Market Fit” as a Cloud-Native Company — in a COVID-19 World
In early March, just as the COVID-19 pandemic was taking hold, we wrote about how many B2B tech companies selling into enterprises can navigate the cu…
So, We’re All Working Over Video. Now What?
As the coronavirus crisis continues, my first thoughts are with those on the front lines of fighting this health emergency: Doctors and nurses, obviou…
Navigating Market Uncertainty with Efficient, Cloud-Native, Go-to-Market Models
The sudden market movement in the wake of COVID-19 has been surprising to many businesses, and we wish the very best to companies navigating these unc…