The basic process of getting a new drug to market has stayed consistent over time. Researchers identify a drug “target” that has an association with a disease state, and from there they comb through 1…
The basic process of getting a new drug to market has stayed consistent over time. Researchers identify a drug “target” that has an association with a disease state, and from there they comb through 1…
There is plenty of magic in the much-anticipated Harry Potter: Wizards Unite augmented reality (AR) game, which was publicly released today by Niantic*, Inc. and co-developed with WB Games, the latest…
“We do not stop playing because we grow old, we grow old because we stop playing!” ― Benjamin Franklin The phrase “software eating the world” is a common refrain in the tech industry, and Battery has…
Earlier this spring, our firm released a slide deck outlining what we call the Five Forces of Software, offering our views of how software growth is accelerating and the forces behind this trend. In s…
There are lots of three-letter acronyms in business, but one of the most-dreaded is RFP—request for proposal. Why? Well, buying things at scale for a business, when done through a traditional RFP, is …