The basic process of getting a new drug to market has stayed consistent over time. Researchers identify a drug “target” that has an association with a disease state, and from there they comb through 1…
The Magic Under the Hood: Niantic, Harry Potter and the “Real-World Platform”
There is plenty of magic in the much-anticipated Harry Potter: Wizards Unite augmented reality (AR) game, which was publicly released today by Niantic*, Inc. and co-developed with WB Games, the latest…
Gaming is Eating Media… and Pokemon is Just the Start
“We do not stop playing because we grow old, we grow old because we stop playing!” ― Benjamin Franklin The phrase “software eating the world” is a common refrain in the tech industry, and Battery has…
How Digital Product Design is Changing Industries from Financial Services to Technology to Pizza Delivery
Earlier this spring, our firm released a slide deck outlining what we call the Five Forces of Software, offering our views of how software growth is accelerating and the forces behind this trend. In s…
Bringing Procurement Into the 21st Century—and the Cloud
There are lots of three-letter acronyms in business, but one of the most-dreaded is RFP—request for proposal. Why? Well, buying things at scale for a business, when done through a traditional RFP, is …