Rebecca Buckman
Rebecca Buckman

Rebecca Buckman is currently the VP of marketing communications at Battery Ventures in Menlo Park, CA; she was previously a senior special writer at the Wall Street Journal and a senior editor at Forbes.

Are You in the Market to Buy?

It’s the holy grail of B2B marketing: Reaching prospective customers when they’re “in market” to buy a product or service. These days, this usually involves harnessing predictive analytics to locate t…