Anthony Kennada is an EIR at Battery, where he focuses on providing marketing and messaging support to portfolio companies striving to create a new industry category. He specializes in applying business-to-consumer marketing strategy and tactics to B2B companies.
As the founding chief marketing officer at Gainsight, Anthony and his team pioneered the new software category of “customer success”—a business imperative, profession and software sector that helps subscription companies grow sustainably by focusing intently on their customers. By focusing on “human-first” community building, content marketing, live events and creative activations, Anthony and his team developed a new playbook for B2B marketing that built the Gainsight brand and fueled the company’s growth.
At Gainsight, Anthony was responsible for the company’s global marketing strategy, including demand generation, brand and communications, product marketing, company enablement and inside sales. He and his team created the Pulse community of customer success professionals, which in its first seven years welcomed over 25,000 executives to conferences on three continents and 50+ chapters of PulseLocal communities across the globe.
Anthony has also previously worked at Box, LiveOffice, and Symantec, and currently serves as an investor, advisor, and board member to enterprise software startups around the globe.
He graduated from Pepperdine University with a B.S. in international business and has won multiple awards, including the Comparably Best Marketing Leaders award (2019), TOPO Summit Excellence in Marketing award (2019), Data-Driven CMO Innovation award (2019), DMN 40 Under 40 award (2018) and Pepperdine University 40 Under 40 award (2016).