In 2014, Mass Relevance merged with Spredfast, an enterprise social media marketing platform for large companies.
Spredfast’s smart social software enables companies to build lasting relationships with today’s digitally connected consumer. Brand and media companies use the Spredfast Social Software Platform to manage, integrate and amplify social content across any digital touch point in real time. With global reach, Spredfast customers manage over one billion social connections across 84 countries. Over 1400 customers, including all five major broadcast networks and fifty percent of Interbrand’s 2014 World’s Best Brands have partnered with Spredfast to create first-class social experiences.
Mass Relevance enables entertainment, media, retail, and manufacturing brands to drive real-time engagement through social curation and integration. The company provides a flexible, robust platform to facilitate audience and consumer interactions in a relevant, moderated way that is proven to deliver measurable results. Brands using Mass Relevance include NBC Sports, Thomson Reuters, Al Jazeera MTV Networks, Cisco, Samsung, Target, Victoria’s Secret, Pepsi, and Golden Globe Awards.
The two companies operate under Spredfast’s brand, allowing the new entity to provide clients with a more comprehensive social marketing platform.