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SmarterHQ is a customer intelligence driven cross-channel marketing platform which enables retailers to leverage customer insights and experiences to create and execute the industry’s most profitable cross channel marketing programs. SmarterHQ is able to reveal unique strategic and tactical marketing opportunities at all stages of the customer lifecycle by uniting and modeling in-store, mobile, desktop, in-app, and countless other sources of customer data to provide business critical insights such as future purchase probability, attrition risk, and shopper engagement. SmarterHQ’s vendor-unifying, cross-channel marketing capability substantially bolsters the value of existing vendor relationships by enabling them to work together intelligently; sending incredibly relevant communication through most cost effective path possible.