ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment.
ExactTarget went public on the New York Stock Exchange (ET) in March 2012 and was acquired by Salesforce.com for ~$2.5B in July 2013.
ExactTarget: Fueling Expansion During the March Towards an IPO
Read the story of the Battery and ExactTarget partnership, supporting continued growth on the path to IPO.