dLife is a division of LifeMed Media, the first multimedia healthcare marketing company focused on aggregating and organizing chronic disease populations as lifestyle or affinity marketing groups — a breakthrough approach. dLife represents the first integrated media network for the 18.2 million people living with diabetes, plus their families and those at risk of developing diabetes — some 70 million in all. dLife provides knowledge, insight, advice, and inspiration to this group through dLifeTV, dLife.com, dLifeRadio, and dLifeConnect. A diverse group of expert advisors from a number of disciplines supports this effort. They represent the medical/healthcare, nutrition, behavior, fitness, media, and entertainment arenas. dLife advertisers currently include Becton Dickinson, Roche, Abbott, Sanofi Aventis, Colgate-Palmolive, and Novo Nordisk.