At 2021’s virtual CloudNY, Battery Ventures and FirstMark Capital hosted an intimate fireside chat with Scott Farquhar, one of the tech industry’s most iconic founder-CEOs.

During the session, Scott shared insights on Atlassian’s incredible journey from bootstrapped startup to global, tech giant. Themes discussed included:

• How Atlassian turned the traditional sales go-to-market motion on its head;
• Lessons for entrepreneurs pursuing a product-led growth strategy;
• The key to his and Atlassian Co-CEO Mike Cannon-Brookes’ amazingly productive co-founder relationship;
• Building a company culture of transparency and trust; and
• Atlassian’s Pledge 1% Program, among other themes.