At 2021’s virtual CloudNY, Battery Ventures and FirstMark Capital hosted an intimate fireside chat with Scott Farquhar, one of the tech industry’s most iconic founder-CEOs.
During the session, Scott shared insights on Atlassian’s incredible journey from bootstrapped startup to global, tech giant. Themes discussed included:
- How Atlassian turned the traditional sales go-to-market motion on its head;
- Lessons for entrepreneurs pursuing a product-led growth strategy;
- The key to his and Atlassian Co-CEO Mike Cannon-Brookes’ amazingly productive co-founder relationship;
- Building a company culture of transparency and trust; and
- Atlassian’s Pledge 1% Program, among other themes.
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