Welcome back to the Battery Ventures Growth Marketing Podcast. Today’s podcast features a panel discussion between Chitra Nayak, startup advisor and former senior executive at Salesforce, FundingCircle and Schwab, and Sanjay Dholakia, former CMO of Marketo*. The discussion, which focuses on what works in demand generation today, was recorded during Battery Ventures’ Growth Marketing Summit, a half-day conference on the topic held in Palo Alto in early December. Former Battery Ventures Executive-in-Residence, Jonathan Sills moderated the panel, which touched on demand generation tactics ranging from account-based marketing and personalization, to the power of social media and content.
Listen in to hear more advice from Nayak and Dholakia.
[soundcloud url=”https://api.soundcloud.com/tracks/313520917″ params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166″ iframe=”true” /]
For more podcasts from the Battery Ventures Growth Marketing Summit, click here.
*Denotes a Battery investment. For a full list of all Battery investments and exits, please click here.