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Sales & Marketing
Michael Brown  |  March 20, 2017
Managing Your Marketing Organization Through “Hockey-Stick” Growth

Welcome to the Battery Ventures Growth Marketing podcast. Today’s podcast is drawn from Battery’s recent Growth Marketing Summit—a half-day event that drew nearly 80 B2B marketers from across Battery’s portfolio, as well as other friends of the firm.

This podcast features a fireside chat between Battery Ventures General Partner Michael Brown and Tim Kopp, managing partner at Hyde Park Venture Partners, who was previously the CMO of the email-marketing company ExactTarget*. During the fireside chat, Tim discusses his experience helping scale the company from $47 million in revenue in 2008 to well over $400 million, resulting in a successful IPO in 2012 and an acquisition by Salesforce for $2.7 billion in 2013.

Tim shares the lessons learned from his journey as well as advice for other marketers on scaling an organization and driving a meaningful impact on revenue. Listen in to hear more.

Powered by Battery · Scaling a Marketing Organization Through “Hockey-Stick” Growth – Tim Kopp, former CMO of ExactTarget

 

*Denotes a Battery investment. For a full list of all Battery investments and exits, please click here.

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