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Leadership
Neeraj Agrawal  |  April 16, 2015
Phil Fernandez of Marketo on Building a Marketing-Software Pioneer

Building a billion-dollar SaaS company is an arduous journey, and entails a tough climb to the top of your respective market. Battery General Partner Neeraj Agrawal is analyzing the ins-and-outs—and ups and downs—of this exhilarating process for entrepreneurs in a series of “SaaS Adventure” blog posts and, now, video interviews with successful SaaS CEOs.

Neeraj’s first interview is with Phil Fernandez, the CEO of marketing-tech pioneer Marketo. The company went public in May 2013, but its road to success wasn’t always smooth: The company almost didn’t raise its Series A round of financing and had to “pivot” away from its original business model, which was based on helping companies optimize Google AdWords. Here are three segments of the Phil Fernandez interview, in which Fernandez discusses those issues as well as topics like achieving product-market fit and working successfully with co-founders. More segments of the interview will be published soon. And here is link to Neeraj’s inaugural SaaS Adventure blog post, which sets the stage for these CEO interviews.

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