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Application Software
Powered by Battery  |  July 24, 2019
Five Questions in Five Minutes with the CEO of JOOR

Portfolio Spotlight: Kristin Savilia, CEO of JOOR*

Each month, Battery highlights a different portfolio-company CEO with our “Five Questions in Five Minutes” feature, showcasing the diversity of the Battery portfolio across investment stages, sectors and geographies.

What does your company do in 10 words or less?

Smooth, smart wholesale technology for brands and retailers.

What is your favorite piece of management/leadership advice?

Stay focused. There will be many distractions that can take you off your path, but remember your mission and the problem you’re solving. The biggest mistake CEOs make is spreading their companies too thin with too many objectives. That’s when the company tends to lose its identity and ends up standing for nothing.

Stay flexible. Your original mission may change as you mature in your work. Lessons from the industry may change your point of view on how to solve the problem. Be open to that possibility because you never know when it will make you better.

Be decisive. Long decision-making leads to lost opportunities. Decisions are not usually permanent. Make the decision, move forward and iterate if it is wrong.

What’s the most under-rated trend in technology, in your opinion?

Flexibility of data consumption. It’s easy to say it’s important, but hard to do well. JOOR’s platform creates a one-stop shop for sell-in and sell thru-data allowing brands and retailers to share and consume data in one place. But to be effective, we had to adapt to the varied and changing needs of our clients without them being blocked by our development schedules. We accomplish this through best-in-class third party software which provides the flexibility needed.

What JOOR accomplishment in the last 12 months are you most proud of?

The collaborative and inclusive nature of our approach and the platform we built that supports it. In spite of a head-on challenge from a competitor that is attempting to build silos in the industry for short-term gains, JOOR has stayed true to our mission of leading the digital transformation of wholesale and creating an inclusive ecosystem that allows digital participation by all brands and retailers using a freemium model. Our sales momentum is proof that the industry is responding positively to our approach.

BONUS QUESTION: What would most shock your childhood self about how you are now?

That I am running a technology company that serves the fashion industry.  Growing up I was a tomboy and only wore clothing and shoes that were athletic in nature. And I hated to shop! My younger self would be very surprised to see that my passion is the digital transformation of this industry!


Learn more about  JOOR.


The information provided in this newsletter is solely intended for the use of entrepreneurs, corporate CEOs and founders regarding Battery Ventures potential financing capabilities for prospective portfolio companies. The information is current as of the date it was published. The contents are not intended to be used in the investment decision making process related to any product or fund managed by Battery Ventures. No assumption should be made that the investments identified above were or will be profitable. It should also not be assumed that recommendations made in the future will be profitable or equal the performance of the companies identified above.

Content obtained from third-party sources, although believed to be reliable, has not been independently verified as to its accuracy or completeness and cannot be guaranteed. Battery Ventures has no obligation to update, modify or amend the content of this newsletter nor notify its readers in the event that any information, opinion, projection, forecast or estimate included, changes or subsequently becomes inaccurate.

*For a complete list of Battery Ventures’ investments, click here, and for additional information please see Section 1 of our Terms of Use.

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